The Athletic sold die-hard fans a simple promise: better reporting on their teams. The wager bought it a $550 million exit, but the harder game was making all those reporters pay for themselves.
Just Women's Sports is a Los Angeles-based digital media company built entirely around covering, celebrating and growing women's sports. Founded in 2020 by former pro soccer player Haley Rosen, JWS produces editorial coverage, athlete-hosted podcasts, video highlights, a newsletter and merchandise across web and social - reaching tens of millions of fans and treating women's sports as the real, growing business it is rather than a charity case.