Haley Rosen

Haley Rosen is the founder and CEO of Just Women's Sports, the digital media company she launched in January 2020 to fix a number that had not budged in a decade: roughly 4% of all sports coverage went to women. A former Stanford midfielder who played professionally before injuries ended her career, Rosen built JWS from a single Instagram account into a leading women's sports media platform with podcasts, editorial, live programming, events, and merchandise, backed by investors including Kevin Durant and Joe Tsai. Her core argument, delivered on the TEDxBoston stage, is blunt: stop treating women's sports like a charity and start covering them like sports.