sneaker-culture
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Caitlin Sargent Is Teaching a 40-Year-Old Icon New Moves
The Jordan Brand CMO has spent two decades learning how Nike moves. Her current brief is trickier: carry an icon's history forward without trapping it in amber.
Brett O'Brien Is Putting Foot Locker Back in the Cultural Conversation
After 25 years turning drinks and snacks into sports rituals, Brett O'Brien has a new assignment: make a familiar sneaker retailer mean something again.
Dimitrios Lessen
Dimitrios "Jimmy" Lessen is the Chief Merchandising Officer of SNIPES USA, appointed in February 2024. A 30-year veteran of the sneaker business, he built his career at Foot Locker in Europe and North America, running product strategy, buying, assortment planning and e-commerce before joining the German-founded, community-first streetwear retailer to lead its merchandising in the United States.
Rodney Rambo Made Listening the Loudest Move at Converse
For more than a decade, Rodney Rambo has helped a century-old sneaker stay in the present tense. His method is unusually quiet for marketing: protect the icon, listen to the people wearing it, and know when the comments have become a chorus.
Patricia Pino
Patricia Pino is a long-tenured brand marketing leader at Converse, the Nike-owned footwear icon behind the Chuck Taylor All Star. Based in Boston, she has spent more than 15 years inside the brand, rising through roles in brand planning, operations, and global brand marketing to become Head of Brand Planning, Global and Chief of Staff to the CMO. A University of New Hampshire marketing graduate, she is known as a consumer-led, process-driven strategist who connects the culture of sneakers with the discipline of running a global brand.