smart-appliances
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The Basement Startup That Quietly Owns Your Air and Your Air Fryer
You have probably bought one of their products without ever hearing their name. Inside VeSync, the quiet operator behind Levoit, Cosori and Etekcity - and how a basement Amazon seller became a household fixture.
The Kettle People Who Asked Why Your Boiling Water Touches Plastic
A Newport Beach family took a doctor's habit - remove the source of the problem, not just the symptom - and turned it into plastic-free kettles, Turkish tea makers, and samovars now brewing in nearly 20 countries.
The Fan Brand That Went to War With Noise - and Won a Third of Amazon
It sells fans, heaters and air conditioners - the least glamorous corner of the appliance aisle. So why does DREO now command roughly a third of the category on Amazon, and what did it figure out that Lasko and Honeywell didn't?
Impulse
Impulse Labs makes the world's most powerful induction cooktop - a $6,999 battery-integrated stove that boils a liter of water in under 40 seconds and doubles as backup power for your kitchen. Founded in 2021 by ex-Oculus product architect Sam D'Amico, the San Francisco company wants every appliance in your home to become a grid-friendly battery.