signal-based-marketing
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Intentsify Bet That B2B's Problem Wasn't More Leads - It Was Knowing Who Was Already Looking
Most intent tools tell marketers that a company is interested in a topic. Intentsify rebuilt the machinery to ask a harder question: which buying group is researching this exact solution, and what should sales or marketing do next?
Chris Walker
Chris Walker is the founder of Refine Labs and Passetto, widely recognized as a leading voice in modern B2B go-to-market strategy. An engineer-turned-marketer, he built Refine Labs from his living room into an 8-figure demand generation agency, pioneered the 'dark social' concept in B2B, and hosted the top-ranked B2B Revenue Vitals podcast. He has since exited Refine Labs and shifted focus to ENCODED, a neuroscience-backed human performance company, while leaving behind a generation of marketers who rethought how buyers actually buy.