signal-based-marketing
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Allie Kelly Wants Marketing to Stop Guessing - and Start Listening
Across hospitality, recruiting software and buyer-intelligence platforms, Allie Kelly has kept returning to the same useful idea: data earns its keep when it helps people make better creative decisions.
Marc Laplante Keeps Rebuilding the Map of Buyer Intent
After 13 years in technology media, a predictive-analytics exit, and a return to the CEO seat, Marc Laplante is still chasing the same useful question: what are business buyers trying to do next?
Intentsify Bet That B2B's Problem Wasn't More Leads - It Was Knowing Who Was Already Looking
Most intent tools tell marketers that a company is interested in a topic. Intentsify rebuilt the machinery to ask a harder question: which buying group is researching this exact solution, and what should sales or marketing do next?
Chris Walker
Chris Walker is the founder of Refine Labs and Passetto, widely recognized as a leading voice in modern B2B go-to-market strategy. An engineer-turned-marketer, he built Refine Labs from his living room into an 8-figure demand generation agency, pioneered the 'dark social' concept in B2B, and hosted the top-ranked B2B Revenue Vitals podcast. He has since exited Refine Labs and shifted focus to ENCODED, a neuroscience-backed human performance company, while leaving behind a generation of marketers who rethought how buyers actually buy.