signal-based-marketing
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Allie Kelly Wants Marketing to Stop Guessing - and Start Listening
Across hospitality, recruiting software and buyer-intelligence platforms, Allie Kelly has kept returning to the same useful idea: data earns its keep when it helps people make better creative decisions.
Marc Laplante Keeps Rebuilding the Map of Buyer Intent
After 13 years in technology media, a predictive-analytics exit, and a return to the CEO seat, Marc Laplante is still chasing the same useful question: what are business buyers trying to do next?
Chris Walker
Chris Walker is the founder of Refine Labs and Passetto, widely recognized as a leading voice in modern B2B go-to-market strategy. An engineer-turned-marketer, he built Refine Labs from his living room into an 8-figure demand generation agency, pioneered the 'dark social' concept in B2B, and hosted the top-ranked B2B Revenue Vitals podcast. He has since exited Refine Labs and shifted focus to ENCODED, a neuroscience-backed human performance company, while leaving behind a generation of marketers who rethought how buyers actually buy.