secondhand-retail
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America's Thrift Stores
America's Thrift Stores built a regional retail machine out of the things people no longer want. Its real product is not merely secondhand goods - it is a fast, organized loop connecting closets, store floors, bargain hunters, charities and the waste stream.
Goodwill Industries International
Goodwill Industries International is the umbrella organization for a North American network of about 150 autonomous, community-based Goodwill nonprofits. Founded in Boston in 1902 by Methodist minister Edgar J. Helms, it runs the classic model of collecting donated clothing and household goods, reselling them through thrift stores and, increasingly, online, and using the proceeds to fund free job training, career services, and support programs. The parent body sets brand standards, coordinates national partnerships, and runs shared initiatives such as the online marketplace GoodwillFinds and the Goodwill Digital Career Accelerator, while local members deliver services on the ground.
Onney Crawley
Onney Crawley is the Chief Marketing Officer of Goodwill Industries International, where she leads brand management, creative, digital, public relations, consumer insights and corporate communications across roughly 3,300 stores and hundreds of job service centers. A University of Michigan MBA, she built a career growing billion-dollar brands at General Mills, Kellogg, Mars/Wrigley, Sears and Serta Simmons Bedding before turning her marketing firepower toward a 122-year-old mission brand and its unlikely rise as a Gen Z thrift obsession.