search-marketing
(9)RJ asks a better question: What happens next?
Web. Social. Mobile. Search. RJ brings them together around a deceptively simple idea: start with what the customer needs to do.
The agency that gives away the thinking
Search with Candour turns a Norwich agency’s working knowledge into a weekly public conversation. The interesting part is what happens when its own advice challenges its own business.
Voices of Search sells the conversation.
A free SEO podcast became a business selling access to the people who keep the web discoverable. Its useful trick: give a narrow audience a reason to keep listening.
Defero Put the Dashboard in the Creative Department
Phoenix agency Defero sells the familiar promise of full-service marketing. The interesting part is what comes next: landing pages, audience loops and a habit of letting the numbers grade the creative.
Geary Interactive saw what happened before the click
A San Diego agency connected search, advertising and website design long before its 2012 merger. Its work offers a useful lesson in how customers arrive - and its successor’s closure puts a limit on the growth story.
The SEO Factory Behind the Agency Logo
WEB20 Ranker does the technical, local and off-page work that marketing agencies sell under their own names. Its real product is not a backlink or a press release - it is extra fulfillment capacity without the payroll gamble.
Botify
Botify is an enterprise platform that helps large brands stay discoverable across search engines and AI assistants. Founded in Paris in 2012 and now headquartered in New York, it combines large-scale website crawling, server-log analysis, AI-driven recommendations and automation to protect and grow organic traffic. As search shifts toward AI answers and shopping agents, Botify has repositioned around 'agentic AI' visibility, serving 500+ brands including Marriott, Expedia, Farfetch, Macy's and The New York Times.
Ask Media Group
Ask Jeeves taught the early web to accept a question in plain English. Three decades later, its corporate descendant became a sophisticated traffic-and-advertising machine - and a case study in what happens when a media business depends on someone else’s search ecosystem.
BrightEdge
BrightEdge is an enterprise SEO and content performance platform that turns the chaos of search into a measurable system of record. Founded in 2007 by Jim Yu and Lemuel Park, it built one of the largest proprietary data sets in marketing - billions of pages and keywords - and pairs it with an AI engine (DataMind) to power products like Data Cube, ContentIQ, Autopilot and AI Catalyst. Used by thousands of brands including a majority of the Fortune 100, BrightEdge has pivoted hard into measuring and optimizing for AI-driven search experiences like Google AI Overviews, ChatGPT and Perplexity.