
From a 22-year-old media planner to the executive retiring a 20-year tagline, Sarah Lane built her career by studying how people choose - then giving them more control.

A social worker, a school clinician and a string of 7 a.m. Panera meetings became AnswersNow. Jeff Beck's useful obsession is turning scarce expertise into support families can actually reach.

A layoff closed Gwen Hurt's 15-year chapter in global tech. A pair of gold kitten heels, a wine-making hobby and one formidable daughter supplied the next act.

A former KPMG tax partner turned a filing-cabinet view of wealth into a multi-family office - then made community, continuity and difficult conversations part of the balance sheet.

The marketing chief turning a Richmond regional bank into the one that listens - and betting a whole campaign on the idea that big banks forgot how.
Tyler Boyd is the CEO of Youtility, a behavioral decision science company that models the emotional drivers behind consumer choices and feeds banks and brands real-time next-best-action recommendations through APIs. A Columbia-trained financier who spent nearly two decades in private equity, investment banking, and corporate strategy, Boyd moved from Wall Street deal rooms to the marketing-science world at Purple Strategies before sourcing and steering the merger of US fintech Squeeze with UK technology firm Youtility. He now runs the combined company across London and Richmond, Virginia, where its software counts Santander UK, Virgin Money, and Monese among its partners and recently closed a $4.2M seed round.