revenue-marketing
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WebFX Nearly Drowned in Web Design. Then It Built a Machine to Prove Marketing Pays.
A $3 bank balance taught founder William Craig that beautiful websites do not make a durable business. Three decades later, WebFX sells the operating system he wished he had - people, process, and software tied to revenue.
Sequel.io Wants Your Next Webinar to Live Where the Money Is: Your Website
The San Francisco startup moved the webinar out of the anonymous meeting room and onto the customer’s own domain. The payoff is a richer trail of intent - if a marketing team runs enough events to justify the price and operational change.
DemandScience
The Boston company turns 247 million professional profiles and a web of intent signals into something B2B marketers pay for by the qualified lead - and largely pay only when the lead fits the spec.
Influ2
Influ2 is a New York-based B2B advertising platform that pioneered contact-level, or person-based, advertising - the ability to serve ads to specific named decision-makers inside target accounts rather than anonymous account-level audiences. Founded in 2017 by Dmitri Lisitski and Volodymyr Mikhalko, the company ties every ad impression, click, and site visit back to an individual, then feeds those signals to sales teams so they know exactly who is engaging and what to say. Influ2 has raised roughly $17 million, counts customers like Capgemini, AppsFlyer, Chargebee, and Amplitude, and has expanded from advertising into buying-group intelligence with products such as Signals Center and Audienscope.