retail-leadership
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Megan Tamte and the business of being understood
A disappointing shopping trip gave Megan Tamte an idea. Seven years later, she and her husband opened a store built around the help she had wanted - and began learning how to make that feeling travel.
David Suliteanu and the useful art of mischief
Before Sephora and Kendo, David Suliteanu helped steal a college football trophy. His retail career would turn on a more durable instinct: give people room to surprise you.
Jennifer Ingraffea and the Quiet Work of Making Heritage Move
A trader turned merchant now leads a 163-year-old wool company. Her wager is that the future of an American heritage brand begins with patient observation, sharper choices and the nerve to keep its history useful.
Carey Krug Made Listening Look Like a Brand Strategy
At Abercrombie, Carey Collins Krug helped trade a velvet-rope identity for customer-led belonging. Her next brief at Vuori is larger, more global and built on the same deceptively simple habit: pay attention.
Cara Cross Took the Long Route to Ownership - Through the Sales Floor
She joined Gazelle Sports to help customers find shoes. Fourteen years later, she became one of its two owners - proof that durable brand strategy may begin by listening on the shop floor.
Wanda Gierhart Turned the Movie Theater Into a Customer Journey
The Cinemark executive brought a retailer's eye to the multiplex. Her playbook is built on curiosity, loyalty, frictionless details and the stubborn belief that a night at the movies should feel like an occasion.
Miriam Shanahan Markets the Meaning, Not Just the Jewelry
The Safyre Labs CMO has spent her career where brand, product and performance meet. Her operating idea is simple: personalization works when the customer becomes part of the creative process.