retail-execution
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Matt Collins Learned Retail at Shelf Level - Now He Markets the Software Watching It
Before he sold the idea of computer vision in the aisle, Matt Collins spent years worrying about what was actually happening there. His route from grocery merchandising to FORM’s C-suite makes him a translator between the shelf and the software.
Customertimes Built a 1,000-Person Business on the Six-Second Fix
The New York consultancy’s unusual edge is part service firm, part software maker: it repairs the messy seams between Salesforce, SAP and Microsoft, then leaves field teams with tools that still work when the signal does not.
FORM Built a Camera That Tells the Shelf What to Fix Next
A field rep takes a picture. FORM identifies the products, spots the execution gap and sends the next task - an unglamorous loop that now sits inside the daily work of more than 750 companies.
Pitcher Put the Entire Field-Sales Day in One App - Then Made It Work Without Wi-Fi
Most sales software stops at the pitch deck. Pitcher wants the meeting, the order, the follow-up and the CRM record too - even when the rep has no signal.
The Company Behind the Shelf Is Building Retail's Operating System
Most shoppers never see Acosta Group. They see the shelf it reset, the sample it served, the product page it repaired and the promotion its data helped price.
Baskit
We simplify supply chain challenges with tools that help brands grow and scale in Indonesia.
Brian Tervo
Brian Tervo is the Boston-based Chief Executive Officer of ThirdChannel, a retail execution and merchandising technology company that pairs on-the-ground field teams with real-time software so brands can see and improve how their products show up in physical stores. A longtime operator in the B2B software and retail space, he spent roughly 14 years at supply-chain integration firm TIE Kinetix in senior North American and global roles before leading ThirdChannel. He writes regularly about closing the gap between retail strategy and what actually happens on the store floor.
Datavations
Datavations is a New York-based, AI-powered market intelligence platform built exclusively for manufacturers and distributors in the building materials and home improvement industries. It aggregates granular, store-level and SKU-level retail data across thousands of stores to give suppliers the cross-retailer visibility they otherwise lack - helping them optimize pricing, inventory, and product assortment, and walk into merchant meetings armed with data their retail partners don't have. Founded in 2020 by Philip Odelfelt, the company raised a $17M Series A in July 2025 led by Forestay Capital.
ThirdChannel
ThirdChannel is a Boston-based retail execution company that pairs cloud software with a nationwide network of vetted, on-demand brand representatives. Founded in 2012, it gives consumer brands and retailers real-time visibility into what is actually happening on store shelves - from merchandising compliance and inventory to assisted selling and audits - so decisions at the point of sale are driven by data rather than guesswork.
YOOBIC
YOOBIC is a frontline employee experience platform that unifies task management, communications, and mobile learning in a single app for retail, hospitality, grocery, and other deskless workforces. Founded in London in 2014 by brothers Fabrice, Avi, and Gilles Haiat, the company helps head offices push consistent store execution while giving frontline teams the tools, training, and information they need to serve customers. YOOBIC has layered generative AI across its platform - including its NEO assistants and Store Manager Copilot - and is used by 350+ enterprise brands and around 2 million users across roughly 80 countries.
Fabrice Haiat
Fabrice Haiat is the co-founder and CEO of YOOBIC, a frontline employee experience platform used by more than 200 global brands including Boots, Lancome, Lacoste, Peloton, Puma and Sanofi. A Ecole Centrale Paris engineer and former McKinsey consultant, he built and sold energy-monitoring company Vizelia to Schneider Electric before launching YOOBIC in 2014 with his two brothers, Avi and Gilles. He argues that store and warehouse staff are assets rather than resources, and has raised roughly $80 million to digitize communication, training and task management for the world's deskless workers.
PINATA
PINATA (Go Pinata Inc.) is a New York-based enterprise SaaS company building the operating system for front-line brand execution. Its platform unifies budgeting, scheduling, task execution, reporting, and payments so brands, distributors, agencies, and field teams can plan, run, and measure real-world activations in stores, warehouses, trade shows, and the field. Originally focused on experiential marketing, PINATA now serves the beverage-alcohol, CPG, and cannabis industries, replacing clipboards and spreadsheets with data-driven TaskFlows used across thousands of organizations.
Wiser Solutions, Inc.
Wiser Solutions is a San Mateo-based retail intelligence company that gives brands and retailers real-time data and insights to win at the moment a shopper decides to buy. Its SaaS platform spans price intelligence, MAP monitoring, market intelligence, and in-store retail execution - tracking more than 10 billion products, 150,000 sellers, and 600,000 stores across 45+ countries. Trusted by 700+ global brands and retailers including Amazon, Ferrero, Beko, and Best Buy.