The operating system for the frontline - task management, communications, and mobile learning in one app.
The markYOOBIC, photographed as a brand - the retail-ops platform that lives in a store associate's pocket, from a London startup now serving ~2 million frontline users.
Roughly two billion people go to work without a desk. They stock shelves, run tills, pull espresso, fold cashmere, and answer the question a customer is asking right now. For most of the software industry, that workforce barely exists. YOOBIC was built to change that.
YOOBIC is a frontline employee experience platform. In plain terms, it takes the three things a store worker needs most - a clear list of what to do, a way to talk to head office and each other, and quick training when something changes - and puts them into a single mobile app. Head offices use it to push consistent execution across hundreds or thousands of locations; the people on the floor use it to actually get those things done before their shift ends.
The company was founded in London in 2014 by three brothers - Fabrice, Avi, and Gilles Haiat. It was their second act. In 2011 they sold their previous company, Vizelia, to Schneider Electric, then turned their attention to a decidedly less glamorous problem: the gap between what a retail strategy says on paper and what happens 4,000 miles away on a Tuesday afternoon.
That gap is the whole business. A merchandising directive is only as good as the associate who executes it. A safety policy only counts if it is read. A new product only sells if the team knows how to talk about it. YOOBIC turns those corporate intentions into tasks, messages, and two-minute lessons that a busy person can actually complete - and that head office can actually verify, often with a photo.
Most retailers buy task management, internal comms, and training as three separate tools. YOOBIC's core argument is that they belong together - because on the floor, they are the same job.
Assign, track, and verify store tasks, audits, visual-merchandising checks, and compliance activities - with photo validation and real-time dashboards for HQ.
Mobile-first messaging and newsfeeds that connect head office with frontline teams, replacing email chains, printouts, and the back-room noticeboard.
Bite-sized, gamified microlearning delivered on the same phone the associate already carries - built for two spare minutes, not a two-hour session.
Conversational generative-AI assistants for training, communication, and content. NeoCreator turns PDFs and internal notes into launch-ready training modules in minutes.
An AI assistant that answers a manager's plain-English questions with performance analysis and recommended actions, powered by data and the Humanitics acquisition.
200+ connectors linking YOOBIC to workforce management, HR, BI, and retail systems so the frontline app reflects the rest of the business.
YOOBIC serves retail, hospitality, grocery, convenience, fashion and luxury, pharmacy, gyms, and manufacturing - anywhere a distributed frontline has to execute a central plan. Around 350 enterprise brands and roughly 2 million users rely on it across some 80 countries.
Retail's quiet failure mode is the distance between decision and action. Strategy is set centrally; it lives or dies locally. Paper checklists get lost, email never reaches the shop floor, and training that arrives too late reaches nobody. YOOBIC's job is to compress that gap - to make the right action the easy action on a phone the worker already has, and to give head office proof it happened.
The payoff its customers describe: faster rollouts, more consistent stores, better-informed associates, and less time lost to admin that steals attention from the customer.
YOOBIC has raised roughly $80M+ across three rounds, backed by Felix Capital, Insight Partners, and Highland Europe.
Series A amounts are reported/approximate. Series C ($50M) was led by Highland Europe, with Insight Partners, Felix Capital, and a family office advised by BNF Capital Limited participating. Third-party estimates put 2024 revenue near $24.8M.
B2B SaaS. YOOBIC sells enterprise subscriptions - typically priced per user, with tiers by module (task management, communications, learning) plus add-on AI capabilities, and paired with implementation and integration services. The land-and-expand pattern is natural: a brand often starts with one module or region and grows across the store estate.
Competitors such as Zipline, WorkJam, Beekeeper, Nudge, and Axonify each own a slice of the frontline stack. YOOBIC's differentiator is unifying task, comms, and learning in one experience, and going early and deep on generative AI built specifically for store teams - not bolted on. Enterprise-grade security (SOC 2 Type II; ISO 27001/27017/27018/27701; GDPR) makes it credible for large regulated retailers.
The Haiat brothers sell their first company, Vizelia, to Schneider Electric.
Fabrice, Avi, and Gilles Haiat launch YOOBIC in London to digitize frontline retail execution.
Felix Capital leads YOOBIC's first institutional round.
Insight Partners leads a $25M round as YOOBIC expands into comms and learning.
Highland Europe leads a $50M round to scale the frontline employee experience platform.
YOOBIC introduces generative-AI assistants, including NeoCreator for training content.
Named to Fast Company's World's Most Innovative Companies and cited in five Gartner Hype Cycle reports.
Acquires Humanitics and launches Store Manager Copilot; Shoprite begins a 3,600+ store rollout.
YOOBIC's leadership starts with a family that had already built and sold a technology company. Fabrice Haiat serves as CEO, Avi Haiat as CTO, alongside co-founder Gilles Haiat - a founding team fluent in both enterprise software and the discipline of shipping to real-world operators. The company runs a values-driven culture summed up in four lines: winning as a team, tech at heart, own it, global by design.
That "tech at heart" line shows up in the product's harder problems - working reliably where connectivity can't be assumed, verifying execution with images, and threading AI through training and analytics without adding busywork.