COR is an AI-powered management platform built for creative and professional services firms — advertising agencies, consulting companies, law firms, and IT shops — that need to understand where their time actually goes and whether their projects are making money. By automating time tracking and layering on predictive analytics, COR gives agency leaders real-time visibility into project profitability, team capacity, and billing gaps before they become losses. Founded in 2017 in Silicon Valley by former agency operator Santi Bibiloni and co-founders Jose Gettas and Gabriel Marin, COR serves clients including Havas, Publicis, Ogilvy, Dentsu, and DDB across 35+ countries, with a reported $6.6M ARR and backing from investors including the founders of DoubleClick, Anaplan, MercadoLibre, and Krux.
Santi Bibiloni is the Co-Founder and CEO of COR, an AI-powered project profitability platform built for creative agencies, consulting firms, and professional services. Born in Buenos Aires and now based in San Francisco, he bootstrapped his first agency Balloon Group to 400 clients across 12 countries before pivoting to solve the profitability problem he lived firsthand. COR has raised ~$7.9M, grown 9% month-over-month, and counts Ogilvy, BBDO, and McCann among clients in 38 countries — backed by unicorn founders and the board member who built DoubleClick.