A dietitian, a Zoom room, and a year of showing up. Fruit Street turns an established diabetes-prevention program into a service people can join from home.
The company made dietitian visits easier to book and easier to afford. Now it is betting that nutrition, medication and a little help between appointments belong in the same clinic.
Fay turned an overlooked piece of health care into a working marketplace: give dietitians the tools to accept insurance, and patients can finally find them. The clever part is administrative, not nutritional.

A childhood friendship, an unfashionable corner of care and a talent for making complicated systems feel obvious turned Nourish into a national clinic. Dewar's bet is that the future of healthcare starts with the person across the table.
Berry Street is a New York-based digital health company that connects patients with registered dietitians for insurance-covered, virtual nutrition therapy while giving those dietitians an AI-enabled 'business-in-a-box' to run independent practices. Founded in 2023 by Noah Kotlove and Jesse Rose, the platform pairs a consumer marketplace - where most clients pay $0 out of pocket - with back-office tooling that handles insurance credentialing, claims, documentation and patient communication. It works with a network of more than 1,000 dietitians and 1,250-plus insurance plans, and raised a $50 million Series B in early 2025.
Culina Health is a virtual nutrition care company founded in 2020 by registered dietitians Vanessa Rissetto and Tamar Samuels. It pairs patients with credentialed registered dietitians for one-on-one, insurance-covered nutrition therapy delivered via telehealth across all 50 states. The company blends evidence-based clinical care with culturally affirming, multilingual support to treat conditions ranging from diabetes and heart disease to GI disorders and eating disorders, while partnering with major insurers, Medicare, and employers to make expert nutrition care accessible.