Nutrition therapy, covered by insurance - and a business-in-a-box for the dietitians who deliver it.
Berry Street's wordmark. The New York company, founded in 2023 by Noah Kotlove and Jesse Rose, runs an insurance-covered nutrition platform out of the Flatiron district.
American healthcare spends heavily treating conditions - diabetes, heart disease, obesity - that better nutrition could help prevent. Yet for most people, sitting down with a registered dietitian has been hard to find, harder to afford, and rarely referred. Berry Street was built to close that gap.
Founded in 2023 in New York by Noah Kotlove and Jesse Rose, the company runs an online platform that matches patients with board-certified registered dietitians for one-on-one virtual nutrition therapy. The distinguishing move is administrative rather than clinical: Berry Street bills patients' health insurance directly, so most clients pay $0 out of pocket.
Behind that simple patient experience sits a second product aimed at the clinicians. Berry Street gives dietitians an AI-enabled "business-in-a-box" that handles the parts of private practice most likely to bury a solo provider - insurance credentialing, claims processing, eligibility checks, clinical documentation, scheduling and patient communication.
The result is a two-sided platform. Patients get accessible, covered care. Dietitians get the infrastructure to run independent practices without a health-system employer. Berry Street sits in the middle, connecting demand to supply and taking care of the reimbursement plumbing that has kept nutrition care from scaling.
"Nutrition is relevant to everyone. Help with nutrition should be too." Noah Kotlove — Co-Founder & CEO, Berry Street
Individuals seeking help with diabetes, PCOS, gut and heart health, eating disorders, weight management, and prenatal or pediatric nutrition - matched to a dietitian, seen over video, and billed to insurance so most pay nothing out of pocket.
Registered dietitians building independent practices. Berry Street removes the credentialing, billing and paperwork that make going solo risky, so clinicians can focus on care and still get paid.
Programs and providers that plug into Berry Street's dietitian network - for example, delivering registered-dietitian services for The Mayo Clinic Diet's members.
The problem Berry Street attacks is not a lack of dietitians - it is the friction between them and the people who need them. Referrals are rare, out-of-pocket costs deter patients, and the administrative load of insurance-based practice discourages clinicians from taking covered visits. By solving reimbursement and back-office work at once, both sides of the market grow together.
Figures reported by the company and press coverage of its 2025 Series B. Bar lengths are illustrative, not to a single shared scale.
Patient-facing matching and 1-on-1 virtual nutrition therapy across 20+ conditions, with insurance billing handled end to end.
AI-enabled tooling for dietitians: credentialing, claims, eligibility verification, documentation, scheduling and messaging.
Dietitian network delivered on behalf of partners, such as The Mayo Clinic Diet's member nutrition services.
Berry Street monetizes the visits and services that flow across its network. On the consumer side it bills patients' insurance for covered nutrition therapy; on the provider side it supplies the software and administrative rails that make insurance-based independent practice viable. It serves both B2C patients and B2B enterprise partners.
The company sits in the fast-growing telenutrition and "food is medicine" category. Its most direct comparison is Fay, which announced its own $50M round within days of Berry Street's - a signal of investor appetite for personalized nutrition as GLP-1 weight-loss drugs surge. Other names in the neighborhood include Nourish, Season Health and Foodsmart.
Berry Street's distinct wager is that the durable layer beneath the drug boom is human counseling that changes habits, not just chemistry - and that whoever solves reimbursement and clinician tooling first becomes the infrastructure the category runs on. The Mayo Clinic Diet partnership is an early sign the market may treat it that way.
Noah Kotlove and Jesse Rose launch in New York to make insurance-covered nutrition therapy widely accessible.
The platform surpasses 110,000 insurance-covered dietitian consultations and grows its network past 1,000 dietitians.
Led by Northzone with Sofina and FJ Labs, plus angels including the founder of Revolut and co-founders of Spring Health and Grow Therapy. Total funding reaches ~$59.24M.
Berry Street begins providing registered-dietitian services for Mayo Clinic Diet members.
Co-founder and CEO Noah Kotlove lost about 60 pounds through nutrition therapy - the personal experience that shaped Berry Street's thesis that people, not apps, change habits. A repeat founder whose earlier work included a consumer health app, he leads the company alongside co-founder Jesse Rose from its New York base.
It connects patients with registered dietitians for virtual, insurance-covered nutrition therapy, and gives those dietitians AI-enabled software to run independent practices.
Yes. Berry Street is in-network with 1,250+ insurance plans, and most clients pay $0 out of pocket for their visits.
Noah Kotlove (Co-Founder & CEO) and Jesse Rose founded the company in 2023. It is headquartered in New York City.
It raised a $50M Series B in early 2025 led by Northzone with Sofina and FJ Labs, bringing total funding to about $59.24M.
The platform covers 20+ conditions, including diabetes, PCOS, gut and heart health, eating disorders, weight management, and prenatal and pediatric nutrition.
Profile compiled from public sources, July 2026. Figures are as reported by the company and press; some are approximate.