insurance-covered-care
(4)
Berry Street
Berry Street is a New York-based digital health company that connects patients with registered dietitians for insurance-covered, virtual nutrition therapy while giving those dietitians an AI-enabled 'business-in-a-box' to run independent practices. Founded in 2023 by Noah Kotlove and Jesse Rose, the platform pairs a consumer marketplace - where most clients pay $0 out of pocket - with back-office tooling that handles insurance credentialing, claims, documentation and patient communication. It works with a network of more than 1,000 dietitians and 1,250-plus insurance plans, and raised a $50 million Series B in early 2025.
Birches Health
Birches Health is a digital behavioral health company treating gambling addiction and other process addictions - sports betting, video gaming, internet, sex and pornography - entirely online and covered by insurance. Founded in 2023 and based in New York City, it pairs licensed counselors who specialize in gambling disorder with peer mentors, group therapy and financial-wellness coaching, available in all 50 states. The company works with 100+ insurance plans and more than 18 state governments to reach patients who have historically had nowhere specialized to turn.
Midi Health
Midi Health is a national virtual care clinic built specifically for women in perimenopause, menopause, and the long midlife stretch that mainstream medicine has historically ignored. Founded by Joanna Strober after her own frustrating search for symptom relief, Midi pairs clinicians trained in menopause medicine with an insurance-covered telehealth platform that treats hot flashes, sleep problems, weight changes, mood swings, and long-term hormone health. Now valued above $1 billion after a $100M Series D in February 2026, Midi serves more than 230,000 patients across all 50 states.
Joanna Strober
Joanna Strober is the co-founder and CEO of Midi Health, the first menopause startup to achieve unicorn status, raising $100M in Series D funding in February 2026 at a $1B+ valuation. A former Bessemer Venture Partners general partner and Sterling Stamos managing director turned entrepreneur, she built Midi Health after her own year-long struggle to get a perimenopause diagnosis in her late 40s. Midi now serves 230,000+ patients across all 50 states through a network of 500+ clinicians, with care covered by approximately 80% of PPOs. Named to TIME100 Health 2025, CNBC Changemakers 2025, and Forbes 50 Over 50 2023, Strober is also a published author (Getting to 50/50) and a former founder of Kurbo Health, the first digital therapeutic for childhood obesity, which she sold to WW.