KeyShot, developed by Luxion and now operating under the KeyShot brand, is the widely adopted standard for real-time 3D product visualization. It turns CAD and 3D model data into physically accurate, photorealistic renderings, animations and interactive visuals, letting designers and engineers preview products before physical prototypes exist. Built on rendering research from co-founder Henrik Wann Jensen (an Academy Award winner for subsurface-scattering work), KeyShot is used by tens of thousands of product teams across consumer electronics, automotive, footwear, jewelry and medical devices, and is known for pairing high-end rendering accuracy with an approachable, drag-and-drop workflow.

Søren Abildgaard is the CEO of KeyShot, the industry-leading 3D visualization and rendering platform used by designers, engineers, and marketers worldwide. A Danish-born engineer-turned-executive, he brings two decades of engineering leadership from Zendesk, Avaya, Contentful, Adobe, Autodesk, and Microsoft to his mission of transforming KeyShot from a photorealistic rendering tool into a full-lifecycle visualization and realization platform. Having served on KeyShot's board since 2023, he stepped into the CEO role on May 1, 2025, backed by GRO Capital, with a sharp focus on AI integration, customer proximity, and strategic clarity.