real-time-rendering
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D5 Wants Architects to Stop Waiting for the Picture
The rendering upstart began by chasing offline quality at game-engine speed. Now it is chasing a bigger prize: keeping a design intact from the first SketchUp move to the room where the client says yes.
The Six-Person Studio That Put a Movie Camera Inside a Game Engine
How a former VR outfit turned into the off-the-shelf toolmaker for virtual production - selling filmmakers a camera that shoots worlds that do not physically exist.
KeyShot
KeyShot, developed by Luxion and now operating under the KeyShot brand, is the widely adopted standard for real-time 3D product visualization. It turns CAD and 3D model data into physically accurate, photorealistic renderings, animations and interactive visuals, letting designers and engineers preview products before physical prototypes exist. Built on rendering research from co-founder Henrik Wann Jensen (an Academy Award winner for subsurface-scattering work), KeyShot is used by tens of thousands of product teams across consumer electronics, automotive, footwear, jewelry and medical devices, and is known for pairing high-end rendering accuracy with an approachable, drag-and-drop workflow.