quebec
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Thrace’s Next Chapter Began With a Friend
A 2025 merger brought two Quebec creative agencies under one name. For Thrace, the pitch is personal: familiar people who can take a brand from its first sketch to the website, brochure and campaign that follow.
At EEB, the Boss Goes Back to School
At Québec’s École d’Entrepreneurship de Beauce, business owners check in for lessons from people who have signed the payroll. Its wager: time away from the company can make the person running it more useful.
District 3 Takes No Equity. Bring Your Time.
At Concordia’s startup incubator, founders keep their shares and face some awkward questions. The real investment is learning what customers will actually pay for.
The 107-Year-Old Tourism Bureau That Learned More Visitors Isn’t the Whole Point
Tourisme Montréal once sold motorists a road to the city. After tourism collapsed, it rebuilt the pitch around residents, winter, culture and measurable local value - a useful playbook for anyone marketing a place they do not control.
The Quebec Heater Company That Survived Two Crises - Then Built an 18-Brand HVAC Machine
Innovair Solutions grew from a backyard workshop into a 1,300-person HVAC group by making an unfashionable choice: buy specialists, keep their names, and let the plumbing behind them do the merging. A C$230 million capital package now puts that Quebec playbook under its biggest test.
CAA-Québec Turned a Tow-Truck Membership Into Quebec’s Trust Department
Nearly 1.4 million members buy more than roadside rescue. They buy one familiar number for the messy moments of driving, travelling, insuring a home and keeping daily life moving.
The Ski Shop That Deleted Its Own Stores and Won
In 1984 it was a rental counter on St. Denis Street. By 2016 the last store was gone and the whole company lived online. Here is how two employees bought the place and turned closing stores into the plan.