qualitative-research
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Longwell Partners and the Strange Power of Hearing One Voter Clearly
The Washington communications firm found its sharpest political tool behind a two-way mirror: stop guessing what voters believe, listen until they tell you, then let people like them carry the message.
Storyline Strategies Turns Research Into Something You Can Use
The Washington research firm starts with the decision, not the questionnaire - then makes the evidence memorable enough to move through a company.
CoMission Turned a Small Town’s Rolodex Into Civic Infrastructure
The Sebastopol consultancy sells something most cities cannot download: trusted introductions, patient listening, and enough structure to turn a roomful of good intentions into work.
Cadence and the people missing from the spreadsheet
A healthcare research firm built its edge by reaching people conventional panels struggled to find. Its next challenge is making years of accumulated research easier to use.
Goodwin Simon studies the argument inside your head
The public opinion firm helps campaigns and causes understand why people hesitate. Its research follows the emotional friction between agreeing with an idea and acting on it.
Streetbees heard the consumer. Then it ran out of runway.
Its chat-style research helped brands rethink coffee, grooming and the weekly shop. After administration and an asset sale, Streetbees is attempting a new chapter with the same valuable idea: ask people better questions.
Dscout Spent 15 Years Bottling Human Context. Now It Has to Keep AI From Watering It Down.
Dscout escaped the focus-group room by putting a research diary in people’s pockets. Its next trick is harder: using AI to make research faster without turning lived experience into beige summaries.
Discuss Turned the Focus Group Into Software. Now It Wants to Make Research Remember
The Atlanta-based research platform spent a decade making customer conversations easier to run. Its next bet is harder: joining human interviews, AI agents and survey data without turning insight into synthetic mush.
Remesh Put 1,000 People in One Focus Group - Then Taught the Crowd to Sort Itself
The Cleveland-born research company found a sharp way out of the survey-versus-focus-group tradeoff: let hundreds of people speak freely, then let participants help reveal which ideas matter. Its newer AI assistant, Remy, is trying to carry that logic from the first question to the final decision.
Forsta
Three research-tech pioneers walked into a merger and came out as one platform. Forsta - Norwegian for 'to understand' - now wants to be the connective tissue between everything a company knows about its customers, employees, and patients.
CMNTY Corporation
CMNTY spent years turning the messy work of listening to customers into one research room. Now, under MarketResponse, its mix of communities, live conversations and analysis shows why the best insight tools do more than count answers.
Aurelius
A research repository built by two UX veterans in a Minneapolis basement, Aurelius helps product teams turn piles of interview notes into searchable, shareable insights - without losing a single finding to a forgotten spreadsheet.
Populix
Populix is an Indonesian technology-driven consumer research company that connects businesses, academics and government bodies with a verified panel of more than 700,000 respondents across Indonesia. Founded in 2018 by Cambridge graduates Timothy Astandu and Eileen Kamtawijoyo, it blends a mobile respondent app, a self-serve survey platform (PopSurvey) and AI tooling (the NeXa research assistant and synthetic respondents) to deliver market, policy and society insights faster and more affordably than traditional survey agencies. The Jakarta-based firm has raised about $14.2M to date, most recently a $4.3M Series B in 2025.
NewtonX
NewtonX is a New York-based B2B market research and intelligence company that connects businesses to hard-to-reach, identity-verified experts. Instead of relying on a fixed panel, its AI-driven Graph scans more than 1.1 billion professionals across 140+ industries to custom-recruit the exact decision-makers a research brief requires, then runs surveys, interviews, and AI-moderated studies on top. Founded in 2016 by former McKinsey consultants Sascha Eder and Germain Chastel with Anuja Ketan, NewtonX serves Fortune 500 companies, top management consultancies, and financial institutions that need trustworthy, fraud-resistant data to make high-stakes decisions.
GLG (Gerson Lehrman Group)
GLG (Gerson Lehrman Group) is the world's largest expert network, connecting professionals - investors, corporations, consultancies and non-profits - with a marketplace of roughly one million vetted subject-matter experts. Through one-on-one phone consultations, surveys, roundtables, site visits and custom research, GLG turns a client's questions into direct conversations with people who have first-hand knowledge, wrapped in a compliance framework designed for regulated industries. Founded in 1998 and headquartered in New York, the firm operates in more than 20 cities worldwide and generates roughly $600 million in annual revenue.
Getwizer
Getwizer is a New York and Haifa based consumer insights company that pairs an AI research engine, WizerOne, with in-house human research specialists it calls Wizers. Using a modular building-block approach, teams run concept tests, brand tracking, ad pre-tests and deep consumer profiling and get cleaned, analyzed insights in as little as five days. The pitch is a hybrid model: automation and machine learning handle the heavy lifting while experts shape the questions and interpret the answers, aiming for custom research that is faster and cheaper than a traditional agency.
Strella
Strella is an AI-powered customer research platform that lets product, UX, and marketing teams run in-depth, AI-moderated interviews at scale and get synthesized insights in hours instead of weeks. Its adaptive AI moderator conducts dynamic, probing conversations, handles recruitment and scheduling, and turns raw interviews into highlight reels and reports - combining the speed of surveys with the depth of qualitative interviews. Founded in 2024 by Lydia Hylton and Priya Krishnan, the New York company raised a $14M Series A in October 2025 led by Bessemer Venture Partners and counts Amazon, Duolingo, Chobani, and Apollo GraphQL among its customers.
QualSights
QualSights is a Chicago-based insights technology platform that helps brands decode real-world human behavior. It blends the depth of qualitative research with the speed of quantitative methods through patented always-on Smart Sensors, a mobile video participant app, and AI-powered analysis - capturing how consumers actually use products in everyday life. Trusted by Fortune 500 brands in CPG, pharma, and technology.
Suzy
Suzy is a New York-based AI consumer intelligence platform that lets enterprises run quantitative surveys, qualitative interviews, and conversational research against high-quality consumer audiences in a single connected system. Founded by serial entrepreneur Matt Britton in 2018, Suzy reframes traditional market research as a real-time 'Decision Engine' that turns fragmented marketing intelligence into action for brands like Microsoft, Google, PepsiCo, Netflix, and Coca-Cola.
Marvin
Marvin (legally Equafin Inc., operating as HeyMarvin) is an AI-native customer insights platform that helps product, design, and research teams capture interviews, analyze qualitative data, and turn scattered customer feedback into a searchable, shareable repository.