product-placement
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Jen Phillips Johnson and the people behind the publicity
She founded Red Light PR in 2002. The story runs through fashion showrooms, Hollywood connections, and the junior publicists who went on to build businesses of their own.
The Small Agency Behind the Things You Breathe, Sleep On, and Snack On
SPARKS Consulting Group built a communications practice around an unglamorous but valuable trick: turning products people barely notice into stories they can understand, trust, and remember.
The Woman Who Learned Brand Strategy in a Soap Opera Wardrobe
BRAND AMBASSADOR sells a rare kind of access: the judgment to place a luxury brand in the right room, on the right person, and inside the right story.
The Tiny Hollywood Showroom Hiding in the Fashion Credits
& Public Relations does its most legible work in the smallest type on the page - supplying the clothes and jewelry that help a stylist turn a pitch into a picture.
The Agency That Turns a Hotel Stay Into a Hollywood Relationship
The Friedman Group does not buy attention by the yard. It arranges the right room, the right guest list and the kind of introduction that can turn a Maui retreat into an episode of network television.
Red Light PR and the art of getting picked
A dress on a rack is inventory. A dress chosen by a stylist has somewhere to go. Red Light Public Relations has built its business around that consequential little journey.
Arenas Group Saw Hollywood’s Audience Before Hollywood Did
Santiago Pozo started with $6,000 and a conviction that U.S. Hispanic moviegoers deserved a proper invitation. Arenas turned that idea into decades of entertainment campaigns, then followed the audience into streaming.
Scott Schoessel
Scott Schoessel is the Chief Marketing Officer of Wolverine Worldwide's Work Group, the division behind Wolverine, Cat, Harley-Davidson, Bates and Hytest work footwear. He joined the Rockford, Michigan company in 2020 as director of digital and retail marketing, rose to VP of global marketing for the Wolverine, Bates and Hytest brands in 2022, and now runs marketing across the entire work portfolio. Before Wolverine he built a career across Limited Brands, Bluedog Design, Gigunda Group, Gatorade and Kellogg's. He is known for pulling historically siloed brands closer together and for landing Wolverine's first television product placement deal, putting its boots on the Paramount+ series Landman.
Omar Tawakol
Omar Tawakol is a serial entrepreneur and AI advertising pioneer who turned audience data, voice AI, and now spatially-aware AI into three consecutive company exits. He founded BlueKai (acquired by Oracle for $400M+), Voicea (acquired by Cisco), and currently leads Rembrand, an AI-powered virtual product placement platform that embeds brands invisibly into video content. He holds board seats at The Trade Desk and LiveRamp, and in 2025 merged Rembrand with Spaceback to build an AI-powered ad factory that reaches across CTV, digital video, and display.