
After more than 25 years translating technical risk into business language, the San Diego executive has returned to BeyondTrust with a familiar brief and a much larger map: make identity security understandable without sanding off its complexity.
BeyondTrust spent four decades assembling the locks, vaults and cameras of enterprise access. Its next act is harder: proving one platform can govern humans, machines and AI agents without becoming another all-powerful key.
A two-night coding sprint became a profitable security business. After 12 acquisitions and three investment chapters, Netwrix is trying to turn a crowded toolbox into one coherent answer to a hard question: who can touch the company’s most sensitive data?

After more than two decades turning dense enterprise technology into plain-spoken stories, Delinea’s CMO is selling an unusual promise: the reassuring calm of nothing going wrong.

From malware patents and a college bouncer shift to the age of autonomous agents, Delinea’s CEO has spent 25 years turning access into a question of judgment.
Rita Gurevich spent the financial crisis untangling Lehman Brothers’ technology estate. Her company now sells the same hard-won discipline as software - finding forgotten access, assigning owners and cleaning it up before an auditor or attacker does.

After more than sixteen years inside Zoho, the product leader started Securden with a stubborn premise: enterprise security works better when people can actually use it. The bet now stretches from privileged passwords to AI agents.
Admin By Request is betting that the safest administrator account is the one that disappears when the work is done. Its lightweight platform turns permanent privilege into a temporary, logged and policy-checked event.
Ilantus Services is an identity-centric cybersecurity company that designs, implements, and operates Identity and Access Management (IAM) programs on a Zero Trust framework. Founded in 2000 and now a subsidiary of Network Intelligence, it blends advisory, implementation, and 24x7 managed services with AI-powered accelerators - tools like AiA (application onboarding), iAudit (access certification), iDash (monitoring), and iTDR (identity threat detection) - to help enterprises across finance, healthcare, energy, manufacturing, and government control who has access to what, and why.
Sonrai Security is a New York-based enterprise cloud security company that helps large organizations lock down identity and access risk across AWS, Azure, Google Cloud and Kubernetes. Founded in 2017 by the team behind Q1 Labs, Sonrai built its reputation on a graph that maps every relationship between identities, permissions and data in the public cloud. Its flagship Cloud Permissions Firewall enforces least privilege by automatically blocking unused permissions with cloud-native, org-level policies, and its 2025 WALLy AI agent extends that to autonomously fix privilege risk across humans, machines and AI agents.
Delinea is a San Francisco-based cybersecurity company that builds identity and privileged access management (PAM) software. Formed in 2021 from the merger of PAM veterans Thycotic and Centrify and rebranded as Delinea in 2022, the company secures the credentials, secrets, and privileged accounts that human users, machines, applications, and - increasingly - AI agents use to reach an organization's most sensitive systems. Its flagship Secret Server vault, Privilege Manager, DevOps Secrets Vault, and the cloud-native Delinea Platform are used by thousands of enterprises worldwide to enforce least privilege, rotate passwords, record sessions, and detect identity-based threats across hybrid and multi-cloud environments.
Securden is a cybersecurity company building a unified identity security platform that consolidates privileged access management (PAM), endpoint privilege management (EPM), identity governance (IGA), cloud entitlements (CIEM), and non-human/AI identity security into a single control plane. Founded in 2018 by former IT-security software builders, the company competes against legacy PAM vendors by pitching security that is simpler to deploy, easier to use, and more affordable. It is backed by Accel and Tiger Global and serves organizations from small businesses to enterprises across finance, healthcare, government, and manufacturing.
Dispel is an Austin, Texas-based operational technology (OT) cybersecurity company that builds a Zero Trust Engine for industrial control systems. Its platform combines secure remote access, real-time industrial data streaming, unified OT connectivity (OTFusion), and 24/7 threat monitoring, all built around Moving Target Defense - a technique that constantly shifts network paths so attackers never get a stable target. Dispel lets manufacturers, utilities, energy operators, and government agencies give vendors and engineers fast, audited access to plant equipment without the friction of legacy VPNs and jump boxes.
Opal Security is an AI-native identity and access governance platform that gives enterprises real-time visibility and direct control over every identity - employees, service accounts, and AI agents alike. Founded in 2020 in San Francisco, Opal replaces stale, checkbox-style access reviews with policy-as-code and just-in-time access so organizations can enforce least privilege at scale instead of merely auditing it after the fact.
Lars Sneftrup Pedersen is the founder and CEO of Admin By Request, a cloud-based Privileged Access Management (PAM) platform headquartered in Aalborg, Denmark with U.S. operations in San Francisco. He built Admin By Request from the ground up starting in 2017, scaling it 900% over five years to serve enterprise clients including McLaren, the Red Cross, the Bill & Melinda Gates Foundation, and Disney. A serial entrepreneur and software veteran with roots at Telenor Denmark and FastTrack Software, Lars has become one of Denmark's leading figures in endpoint security, earning the 2024 Regional Owner-Manager of the Year award for Digital Transformation in Northern Jutland. He is also a tech investor in Intellis and an unlikely sponsor of Formula 1 driver Kevin Magnussen.