privileged-access-management
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Mike Puterbaugh Came Back to Sell the Hardest Thing in Cybersecurity: Clarity
After more than 25 years translating technical risk into business language, the San Diego executive has returned to BeyondTrust with a familiar brief and a much larger map: make identity security understandable without sanding off its complexity.
Kate Reed Markets the Quietest Outcome in Cybersecurity
After more than two decades turning dense enterprise technology into plain-spoken stories, Delinea’s CMO is selling an unusual promise: the reassuring calm of nothing going wrong.
Art Gilliland Built a Career Around One Question: Who Gets In?
From malware patents and a college bouncer shift to the age of autonomous agents, Delinea’s CEO has spent 25 years turning access into a question of judgment.
Bala Venkatramani’s Long Bet on Less Friction
After more than sixteen years inside Zoho, the product leader started Securden with a stubborn premise: enterprise security works better when people can actually use it. The bet now stretches from privileged passwords to AI agents.
Lars Pedersen
Lars Sneftrup Pedersen is the founder and CEO of Admin By Request, a cloud-based Privileged Access Management (PAM) platform headquartered in Aalborg, Denmark with U.S. operations in San Francisco. He built Admin By Request from the ground up starting in 2017, scaling it 900% over five years to serve enterprise clients including McLaren, the Red Cross, the Bill & Melinda Gates Foundation, and Disney. A serial entrepreneur and software veteran with roots at Telenor Denmark and FastTrack Software, Lars has become one of Denmark's leading figures in endpoint security, earning the 2024 Regional Owner-Manager of the Year award for Digital Transformation in Northern Jutland. He is also a tech investor in Intellis and an unlikely sponsor of Formula 1 driver Kevin Magnussen.