
Mopinion, Dovetail, Lyssna and PostHog each remove a different kind of research friction. The right choice depends less on feature count than on where evidence enters your team, who must find it and what decision comes next.

PostHog watches what users do inside a product. Voxco asks what people think across channels - and the useful lesson is knowing when each kind of evidence deserves the microphone.

Mopinion, Lyssna, Dovetail and PostHog all promise to tell you what your customers think. They just disagree, deeply, on how to find out.

Refiner, Usersnap, Simplesat, PostHog, SurveyLab and a crowd of rivals each grabbed one slice of customer feedback. The old all-in-one survey builder never saw it coming.

SurveyMonkey, PostHog, Lyssna and a cluster of smaller rivals have built a quiet industry around one question: what do you actually think? Here is how six of them make money from your opinions, and what each does differently.

Four companies, four completely different answers to the oldest question in business - what do people actually want? We put the survey industry's odd couples side by side.
Survox, LimeSurvey, Typeform and PostHog trace a 50-year shift in how the world asks questions - from punch cards and phone banks to forms that feel like chat and surveys that pop up mid-click.
James Hawkins is the co-founder and co-CEO of PostHog, the open-source product analytics platform built for engineers. He pivoted five times inside Y Combinator's W20 batch before landing on PostHog, then turned a Hacker News launch and a single tweet into a developer cult following and a $1.4 billion valuation. A former marketing operator and self-described 'very bad developer,' Hawkins runs PostHog on radical transparency, tiny autonomous teams, and a refusal to be boring.