podcast-advertising
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Stitcher: the podcast business that outlived its app
A borrowed iPhone helped Stitcher escape the desktop. A decade of deals turned it into a podcast business whose most valuable work could happen far from its own play button.
The Podcast Host That Learned to Leave the Host Behind
RedCircle began by giving podcasters a free place to publish. Its more revealing move was letting them keep another host and still use its ad machine.
Well Spirit Collective sells the art of a good introduction
Bess O’Connor built a wellness agency around knowing who belongs in the same conversation. Its work stretches from creator sponsorships to a publishing imprint - with a selective approach to the deals in between.
The Reddit Post That Became the IMDb of Podcasts
It started as one guy on Reddit asking whether an IMDb for podcasts existed. Nobody had built it, so Bradley Davis did - and sold it to Acast for up to $34 million.
Barometer
Barometer is a New York-based adtech company that uses AI to make podcast and digital-audio advertising safer and more precise. Its Brand Integrity Cloud transcribes and analyzes podcast episodes for content, sentiment and risk, scoring them against the GARM framework and IAB contextual taxonomy so advertisers can plan campaigns, avoid unsuitable content, and target episodes at scale. The company powers episode-level brand suitability for platforms including Spotify's Ad Exchange on The Trade Desk and Acast.