podcast-advertising
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The Reddit Post That Became the IMDb of Podcasts
It started as one guy on Reddit asking whether an IMDb for podcasts existed. Nobody had built it, so Bradley Davis did - and sold it to Acast for up to $34 million.
Barometer
Barometer is a New York-based adtech company that uses AI to make podcast and digital-audio advertising safer and more precise. Its Brand Integrity Cloud transcribes and analyzes podcast episodes for content, sentiment and risk, scoring them against the GARM framework and IAB contextual taxonomy so advertisers can plan campaigns, avoid unsuitable content, and target episodes at scale. The company powers episode-level brand suitability for platforms including Spotify's Ad Exchange on The Trade Desk and Acast.
Peter Birsinger
Peter Birsinger is the founder and CEO of Podscribe, an ad verification and attribution platform that uses a mix of AI and human review to confirm that podcast and YouTube ads actually ran and to measure the ROI they drive. A UC Berkeley electrical engineering and applied math graduate, he wrote code at Cisco Meraki and led R&D engineering at Tapad before co-founding the podcast app Podible in 2016 and then launching Podscribe in 2019. He turned the unglamorous problem of proving an audio ad was read aloud into a measurement company that transcribes every episode, labels the ads, and ties listens to conversions.