patient-education
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Get Well wants the patient in on the plan
A cancer survivor built Get Well to give patients a larger part in their own care. Its journey from bedside screens to AI assistants reveals how much healthcare depends on what happens between appointments.
The Hardest Part of a Breakthrough Is Explaining It
SIMPSON Healthcare built a business in the narrow gap between discovering a therapy and making its science understood. Inside IQVIA, that small Connecticut agency now has a much larger map.
The Most Expensive Word in Health Care Might Be “Placebo”
Health Literacy Media built a business around a stubborn idea: medical information is not clear until the people who need it say so. Its real product is the revision that happens after an expert discovers what a reader did not understand.
Octane Bet the Campaign on the Audience
A Washington communications firm discovered that the fastest route to action begins with an unfashionable move: giving the audience a hand in the message.
The Berkeley team that lets the reader rewrite the instructions
Health Research for Action turns public-health research into guides, tools, and messages people can use. Its most revealing work begins when the intended audience finds something the experts missed.
Bionical Solutions found a better way to engage: fewer platforms
Five education platforms became one, and more pharmaceutical reps used it. Inside the healthcare digital business that makes the next step easier for clinicians, patients and public-health teams.
PatientPoint Turned the Doctor’s Waiting Room Into Healthcare’s Most Valuable Ad Slot
The company found a business hiding in medicine’s dead time: give practices useful screens, give patients timely education, and let health brands pay for access to the moment when attention is unusually high.
The Waiting Room Was Dead Time. CheckedUp Turned It Into Media Inventory.
CheckedUp gives clinics its screens for free, then sells life-sciences brands a measured place inside the medical conversation. The bet works only if education stays useful, advertising stays credible, and every play can be proved.
Noora Health
Noora Health is a nonprofit that treats families as an untapped part of the care team. By training patients' relatives with practical, condition-specific health skills while they wait in hospital wards - then reinforcing that training after discharge through WhatsApp, voice calls, and live chat - its Care Companion Program has reached tens of millions of caregivers across India, Bangladesh, Indonesia, and Nepal, cutting newborn readmissions and post-surgical cardiac complications.
SurvivorNet
SurvivorNet is a New York-based digital media company built to be a trustworthy, expert-vetted source of cancer information. Founded by former ABC News producer Steve Alperin and healthcare venture capitalist Tim Langloss, it pairs broadcast-quality video and survivor storytelling with content reviewed by oncologists at leading cancer centers. The platform reaches roughly 2.5 million people a month and operates an AI-powered Clinical Trial Finder built on clinicaltrials.gov to connect patients with relevant studies.