paid-social
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The Agency That Fixes the Plumbing Before It Turns on the Faucet
Best Practice Media manages more than $35 million in annual ad spend. Its more interesting habit is knowing when not to spend it.
The Quiet Advantage of Listening Before You Post
Most social agencies begin with something to say. Leadtail begins with someone worth understanding - then works backward from buyers, experts and the conversations already in motion.
The Influencer Agency That Put 50,000 Creators Through a Filter
Hello There Collective built an agency around a useful suspicion: a large following is not the same thing as influence. Its answer is part talent network, part content studio and part performance-marketing lab.
The Hotel Manager Called Social Media a Fad. Keen Social Built an Agency on Proving Him Wrong.
Esteven Gamez learned social media in hospitality when the work still sounded frivolous. His Long Beach agency now sells the opposite proposition: listen closely, make something culturally specific, and measure what happened next.
West of Fairfax puts the press office in the group chat
The Los Angeles agency built its name in social media. Bringing PR into the same operation turns a familiar marketing promise into a practical question: who keeps the story straight?
Total Assault gives the fans a job
A Christmas chart race. A country-music clubhouse. A deadline for a guitar amp. Total Assault’s campaigns reveal what happens when an audience gets something to do.
Collectively Built the Influencer Machine Big Brands Actually Trust
The agency turned a messy trade in sponsored posts into an operating system for brand influence. Its real product is not reach - it is repeatability, from the creator brief to the sales report.
The Agency That Turned Marketing’s Messy Middle Into a Live Dashboard
Online Marketing Gurus built a sizeable agency by selling the thing digital marketing often misplaces: a straight line from activity to revenue. Its answer is equal parts specialist labor, disciplined measurement and a dashboard called Gurulytics.
Tinuiti Wants to Find the Money Your Marketing Is Wasting
The independent agency built its name buying digital ads. Its next act is harder: proving which dollars actually caused growth, and exposing the ones that did not.
Justin Kassan
Justin Kassan is the Chief Marketing Officer of Honeylove, the Los Angeles-based sculptwear and intimates brand founded by musician Betsie Larkin. He joined in 2025 after roughly a decade spent inside some of the most recognizable direct-to-consumer brands in America: he ran paid social acquisition at Dollar Shave Club, climbed from Director of Acquisition to VP of Growth at the watch brand MVMT, and served as Vice President of Media at Fabletics from 2023 to 2025. His specialty is the unglamorous engine room of modern retail - media buying, attribution, creative testing and the arithmetic of turning ad spend into repeat customers. He studied Environmental Science at UC Santa Barbara before ending up, improbably, in the business of compression panels and wireless bras.
Hunch
Hunch is a creative performance platform that unifies creative, media, and insights so paid-social teams can build, launch, and learn faster across Meta, Snapchat, and TikTok. Founded in Belgrade in 2018, it automates dynamic product ads, catalog product video, and hyper-local campaigns at scale, using AI to turn performance data into better creative. Its customers are mid-market and growth-stage e-commerce, retail, travel, and betting brands that want the automation power of enterprise tools like Smartly without the enterprise overhead.
Proxima
Proxima is a New York-based predictive data intelligence platform that helps consumer and DTC brands find high-value customers and scale paid media efficiently. It turns billions of anonymized ecommerce transactions from a proprietary network of tens of millions of shoppers into AI-powered audiences, conversion attribution, creative guidance, and industry benchmarks across Meta, TikTok, and Google. Founded in 2022 by Alex Song, the company raised a $12M Series A in April 2024 led by Mucker Capital.
Sinisa Rakovich
Sinisa (Siggi) Rakovich is the founder and CEO of Hunch, a creative performance platform used by paid social teams at global brands and agencies to automate ad creative, media buying, and cross-channel insights across Meta, TikTok, and Snapchat. Split between New York and Belgrade, Hunch was co-founded in 2018 by Rakovich with Igor Simovic and Nikola Milenkovic, a team that had worked together for more than 15 years. Before Hunch, Rakovich founded Building Explorer, a real-estate platform acquired by PBF in 2010. Hunch raised a €4M round led by Catalyst Romania in 2022 and works with more than 100 global brands.
NewForm
NewForm is a New York-based creative intelligence company that pairs an in-house creative studio with proprietary software called Framework. It makes paid social ads at scale - roughly 2,500 assets a month written, shot, and edited by people - runs them in market, and turns every result into a living map of what works for a brand. Founded by Hamza Alsamraee, Andrew Presser, and Alec Velikanov, NewForm puts strategists, producers, and engineers under one roof to close the gap between creative and media for performance teams.