paid-social
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The Agency That Fixes the Plumbing Before It Turns on the Faucet
Best Practice Media manages more than $35 million in annual ad spend. Its more interesting habit is knowing when not to spend it.
The Quiet Advantage of Listening Before You Post
Most social agencies begin with something to say. Leadtail begins with someone worth understanding - then works backward from buyers, experts and the conversations already in motion.
The Influencer Agency That Put 50,000 Creators Through a Filter
Hello There Collective built an agency around a useful suspicion: a large following is not the same thing as influence. Its answer is part talent network, part content studio and part performance-marketing lab.
The Hotel Manager Called Social Media a Fad. Keen Social Built an Agency on Proving Him Wrong.
Esteven Gamez learned social media in hospitality when the work still sounded frivolous. His Long Beach agency now sells the opposite proposition: listen closely, make something culturally specific, and measure what happened next.
West of Fairfax puts the press office in the group chat
The Los Angeles agency built its name in social media. Bringing PR into the same operation turns a familiar marketing promise into a practical question: who keeps the story straight?
Total Assault gives the fans a job
A Christmas chart race. A country-music clubhouse. A deadline for a guitar amp. Total Assault’s campaigns reveal what happens when an audience gets something to do.
Collectively Built the Influencer Machine Big Brands Actually Trust
The agency turned a messy trade in sponsored posts into an operating system for brand influence. Its real product is not reach - it is repeatability, from the creator brief to the sales report.
The Agency That Turned Marketing’s Messy Middle Into a Live Dashboard
Online Marketing Gurus built a sizeable agency by selling the thing digital marketing often misplaces: a straight line from activity to revenue. Its answer is equal parts specialist labor, disciplined measurement and a dashboard called Gurulytics.
Tinuiti Wants to Find the Money Your Marketing Is Wasting
The independent agency built its name buying digital ads. Its next act is harder: proving which dollars actually caused growth, and exposing the ones that did not.
Hunch
Hunch is a creative performance platform that unifies creative, media, and insights so paid-social teams can build, launch, and learn faster across Meta, Snapchat, and TikTok. Founded in Belgrade in 2018, it automates dynamic product ads, catalog product video, and hyper-local campaigns at scale, using AI to turn performance data into better creative. Its customers are mid-market and growth-stage e-commerce, retail, travel, and betting brands that want the automation power of enterprise tools like Smartly without the enterprise overhead.
Proxima
Proxima is a New York-based predictive data intelligence platform that helps consumer and DTC brands find high-value customers and scale paid media efficiently. It turns billions of anonymized ecommerce transactions from a proprietary network of tens of millions of shoppers into AI-powered audiences, conversion attribution, creative guidance, and industry benchmarks across Meta, TikTok, and Google. Founded in 2022 by Alex Song, the company raised a $12M Series A in April 2024 led by Mucker Capital.
NewForm
NewForm is a New York-based creative intelligence company that pairs an in-house creative studio with proprietary software called Framework. It makes paid social ads at scale - roughly 2,500 assets a month written, shot, and edited by people - runs them in market, and turns every result into a living map of what works for a brand. Founded by Hamza Alsamraee, Andrew Presser, and Alec Velikanov, NewForm puts strategists, producers, and engineers under one roof to close the gap between creative and media for performance teams.