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Jaymie Heil Thinks a Business Should Ride Like a Bicycle
After decades selling fireplaces, grills and outdoor-living products across borders, Jaymie Heil has reduced commercial strategy to a surprisingly human idea: keep the promise and the delivery in balance.
SharkNinja Ships 25 Gadgets a Year. Here's the Machine Behind It.
How a former sewing-machine importer turned consumer complaints into a $6.4 billion gadget factory - one air fryer, robot vacuum and viral ice-cream maker at a time.
The Detroit Startup Betting Your Next Campfire Should Have No Fire At All
A wildfire ban on campfires sent Jarret Schlaff looking for a stove that could not start one. Lectric Boil's answer is an induction cooktop that runs on a battery, boils 36 cups of water on a charge, and never lights a match.
Forty Outdoor Brands, One Dragonfly, and a $1.125 Billion Bet on Craftsmanship
Fox Racing, CamelBak, Bushnell, Simms - Revelyst is the maker collective quietly running the gear behind your weekend. Here is how a Vista Outdoor spinoff became a $1.125 billion private-equity prize, and what it is building next.
From Sawmill Sawdust to America's Backyard: The Thiessen Family's Long Game with Pit Boss
Two decades ago the Thiessens were selling horse bedding made from wood shavings. Today their Pit Boss and Louisiana Grills brands sit in backyards from Home Depot to Walmart - and in the garage of a company that has been family-run since 1885.
The 130-Year-Old Foundry That Turned a Skillet Into a System
Lodge does not merely sell heavy pans. From two Tennessee foundries, it has built a loop of manufacturing, education, mass retail, collecting, and care that keeps a 19th-century material useful in a nonstick age.