out-of-home-advertising
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The Ad Was Approved. Then 160 Files Needed Fixing.
The Resize Guys works in the gap between a good idea and an ad that can actually run. Its business is making the last mile of a campaign less eventful.
Intersection’s pitch: let the ads pay for the city
The company behind LinkNYC advertising turns sidewalks, stations and bike docks into media. Its history shows both the appeal and the hard limits of getting brands to fund public conveniences.
Since 1999, Renaud Couillens Has Marketed the Space Between Here and There
At JCDecaux North America, Renaud Couillens markets the screens, shelters and airport displays most people pass without naming. His career offers a useful lesson in making physical media matter in a digital age.
Mary Ventresca Makes the Billboard Think
After nearly three decades in out-of-home advertising, Mary Ventresca is helping physical media learn the language of data without losing the simple creative idea that makes someone look up.
PATTISON Outdoor Put Canada on the Map. Now It Wants to Turn Every Commute Into Data.
The billboard incumbent is pairing a century-old physical network with 20 billion data points, 3D previews and its first U.S. airport. The clever part is not the screen - it is making outdoor media easier to plan, buy and defend in a spreadsheet.
Dan Levi Is Teaching Billboards to Speak Digital
From launching MTV Asia to measuring a roadside audience, Dan Levi has built a career around one durable idea: technology earns its place when it helps people notice, understand and act.
The Bus Shelter That Became a Global Media Machine
JCDecaux turned a piece of civic furniture into a 60-year business model. Now its hardest trick is making a million physical advertising panels behave like software without making cities feel like websites.
The Billboard Learned to Count: Clear Channel's Bet on Measurable Attention
Clear Channel Outdoor still rents rectangles beside roads and inside airports. But the more revealing business is the machinery behind them - audience data, automated buying and proof that a physical ad did something.
Stacy Minero
Stacy Minero spent two decades teaching brands to earn attention on screens. Now, at OUTFRONT Media, she is making the case that a valuable impression may be the one people meet together in the street.
OUTFRONT Media
The billboard business used to sell rectangles by the roadside. OUTFRONT is turning those rectangles - and thousands of screens below the street - into a measurable, programmable media network built for the real world.
Buoyant Aero
Buoyant Aero builds zero-emissions, self-flying advertising blimps and rents them out as a turnkey service. Founded in 2020 by MIT hardware engineers Benjamin Claman and Joe Figura, the company (Y Combinator S21) started out designing unmanned cargo airships for middle-mile delivery, then turned the same self-flying blimp technology into 'Blimps-as-a-Service' - electric, camera-equipped ad blimps up to 35 feet long that fly pre-planned routes over events, retail launches and conferences for brands like Amazon Prime Video.
David Weinfeld
David Weinfeld is the co-founder and CEO of Screenverse, a New York-based ad management and monetization company for digital screens in the physical world. Launched in April 2020 at the start of the pandemic, Screenverse now represents more than 100,000 digital out-of-home screens, from billboards and urban panels to Walmart pharmacy displays and digital jukeboxes. Before Screenverse, Weinfeld was Vistar Media's first supply sales hire, where he grew the partner network from 30 to over 120 global media owners. In 2024 the company raised $10.5 million from Volition Capital.
Screenverse
Screenverse is a New York-based digital out-of-home (DOOH) advertising company that helps mid-tier screen networks - from bar jukeboxes to Walmart health kiosks and luxury elevator panels - tap into programmatic ad demand. Founded in 2020 by DOOH veterans David Weinfeld and Adam Malone, it acts as an outsourced ad-sales and network-management partner, standardizing inventory, running ad operations, and optimizing pricing so media owners can earn revenue from platforms like The Trade Desk and DV360. The company operates one of the most diverse real-world screen networks, surpassing 100,000 digital screens across all 210 U.S. markets, and raised a $10.5M Series A from Volition Capital in April 2024.
Veridooh
Veridooh is an Australian adtech company and the global leader in independent out-of-home (OOH) advertising verification. Its patented SmartCreative technology collects ad-play-level data without relying on media owner systems, letting brands and agencies independently track, measure and verify static, digital and programmatic OOH campaigns across 400+ metrics in a single platform. Founded in Sydney in 2019 by Mo Moubayed and Jeremy Yang, Veridooh works with global brands including Google, Amazon, Unilever and McDonald's, and is the preferred verification partner for major agency groups including IPG Mediabrands, Omnicom and WPP Media in Australia.
BlueZoo Inc.
BlueZoo Inc. is a Menlo Park-based analytics company that measures real-world foot traffic by passively counting the Wi-Fi probe requests smartphones broadcast - turning phones into an anonymous proxy for people. Its cloud software and Wi-Fi sensors deliver real-time, auditable, privacy-respecting counts of visitors, unique visitors, and dwell time for out-of-home advertising, retail media, hospitality, and smart-city customers. Protected by seven U.S. patents and GDPR-certified by ePrivacy, BlueZoo is positioning itself as an independent measurement 'currency' for the digital-out-of-home advertising industry.
Soofa
Soofa builds solar-powered, network-connected digital signs that turn ordinary street corners into two-way community bulletin boards. Spun out of the MIT Media Lab in 2014, the women-founded company started with a phone-charging park bench and grew into a network of zero-carbon kiosks that broadcast hyperlocal news, transit updates, and events while giving advertisers and cities measurable pedestrian data - smart, social, and sustainable street furniture for the modern city.