out-of-home-advertising
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Since 1999, Renaud Couillens Has Marketed the Space Between Here and There
At JCDecaux North America, Renaud Couillens markets the screens, shelters and airport displays most people pass without naming. His career offers a useful lesson in making physical media matter in a digital age.
Mary Ventresca Makes the Billboard Think
After nearly three decades in out-of-home advertising, Mary Ventresca is helping physical media learn the language of data without losing the simple creative idea that makes someone look up.
Dan Levi Is Teaching Billboards to Speak Digital
From launching MTV Asia to measuring a roadside audience, Dan Levi has built a career around one durable idea: technology earns its place when it helps people notice, understand and act.
Stacy Minero
Stacy Minero spent two decades teaching brands to earn attention on screens. Now, at OUTFRONT Media, she is making the case that a valuable impression may be the one people meet together in the street.
David Weinfeld
David Weinfeld is the co-founder and CEO of Screenverse, a New York-based ad management and monetization company for digital screens in the physical world. Launched in April 2020 at the start of the pandemic, Screenverse now represents more than 100,000 digital out-of-home screens, from billboards and urban panels to Walmart pharmacy displays and digital jukeboxes. Before Screenverse, Weinfeld was Vistar Media's first supply sales hire, where he grew the partner network from 30 to over 120 global media owners. In 2024 the company raised $10.5 million from Volition Capital.