
A $40 sale sent Lior Pozin into online retail. The more interesting discovery came later: the software he wrote to escape the daily work was a business of its own.
A golf ball in an egg carton. A fridge delivered to a dorm room. Ruslan Kogan built a retail business by noticing the small absurdities in what people pay - and has spent two decades discovering which costs are harder to remove.
He bought a small online retailer, gave it a new name and spent a decade working on what happened after checkout. Kim Reid’s Takealot story runs through warehouses, old rivals and the expensive business of keeping a promise.

Nick Bauer put a few Volvo oil filters on eBay and discovered that an old parts counter could travel. What followed was a lesson in catalogs, recalls, race cars and the expensive art of keeping a promise.
Bob Kupbens is the Chief Executive Officer of StubHub International, the world's largest ticket marketplace, a role he assumed in January 2024. A seasoned digital commerce executive with an MIT engineering pedigree and Michigan MBA, Kupbens has spent three decades reshaping how consumers interact with major brands - from launching the Fly Delta mobile app at Delta Air Lines to running Apple's global online retail operation to orchestrating the ADT-Google partnership. Now based in Madrid while living in Millbrae, California, he is focused on deploying AI-driven customer experience improvements and defending StubHub International's position in key markets like the UK.

Niraj Shah is the CEO, Co-Founder, and Co-Chairman of Wayfair, Inc. (NYSE: W), the largest online home furnishings retailer in the United States. Starting from a spare bedroom with a TV-stand website in 2002, he and co-founder Steve Conine built a portfolio of 200+ niche e-commerce sites before consolidating into the Wayfair brand in 2011 and taking the company public in 2014. Known for his data-driven management style, demanding work ethic, and long-term vision, Shah has grown Wayfair to $12.5 billion in annual revenue and returned it to operating profitability in 2025.