musical-instruments
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La Cobacha sells the microphone. And the kitchen sink’s neighbors.
In San Martín, Argentina, an audio retailer has made room for guitars, gaming gear and cookware. Its sprawling catalog shows how a specialist shop can serve more of everyday life.
The Company That Made a Flop, Then Made It the Sound of Modern Music
Ikutaro Kakehashi built drum machines nobody wanted. Then a generation of broke producers dug them out of pawn shops - and rewrote pop music with them.
The Kentucky Town That's Been Hiding Inside Your Amp for 60 Years
For six decades a factory in a Kentucky town of 2,500 has been building the speakers inside your amplifier - and letting other brands take the credit.
The Company That Taught a Reed Organ to Play the 1980s
A broken schoolhouse organ in 1887 became the world's largest instrument maker. How Yamaha turned tuning forks, FM chips and player pianos into a 3-billion-dollar sound empire.
Gibson Turned a Guitar Shape Into a 130-Year Business
The Les Paul is a product, a platform and a piece of cultural shorthand. Gibson's modern task is to keep that inheritance desirable - without sealing it behind glass.
Fender’s Hardest Product Isn’t a Guitar. It’s the Second Lesson.
The company that gave rock music its favorite silhouette now has a more delicate job: keeping a beginner from putting the guitar back in the closet.