minority-owned
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VIVA USA makes a business of the missing pieces
A recruiter, a software builder and a supplier-data specialist share one company. VIVA USA’s most revealing product is the one that still needs someone to pick up the phone.
TEN Advertising knows who else is in the car
A Hyundai ad about winning over the in-laws reveals the Los Angeles agency’s specialty: finding the human detail that a broad audience brief can miss.
Bryson Gillette knows a good story needs somewhere to go
Two Buffalo streets gave Bryson Gillette its name. Campaign veterans gave it a method: connect the evidence, the messenger, and the people who can actually change the outcome.
The Axis Agency knows what a slipper can say
A grocery ad, a football jersey, an insurance application. The Axis Agency builds campaigns around the cultural details that make people pay attention - and the practical steps that help them act.
UNITED COLLECTIVE knows why milk needs a skatepark
A Huntington Beach agency group built its business around a useful conviction: understanding a community should change what a brand makes, not just what its ads say.
At POV Agency, the outsider gets the microphone
The Los Angeles communications shop turns overlooked perspectives into public stories. Its harder experiment is building a workplace where those perspectives can actually be heard.
D’Andrea Visual Communications and the art of making it fit
A print shop with a giant test wall, a metal shop, and a taste for complicated briefs. Inside DVC’s work, the small production details explain the big displays.
THE MRKT knows who gets the invitation
For this multicultural marketing agency, the guest list is part of the strategy. Its work for Hollywood shows how small cultural choices can shape a campaign - and where publicity reaches its limits.
ES Advertising knows who's at the table
A Korean meal, a Tennessee whiskey, and an agency built around the details broad demographic labels leave out. Inside ES Advertising's approach to reaching multicultural America.
Onni Creative Makes the Lobby Part of the Movie
A pizza box fans wanted without the pizza explains Onni Creative’s business: giving moviegoers something worth leaving home for, then helping cinemas make it happen.
The Dime-Sized Rebellion Against Your 20-Ingredient Face Wash
Shubhangini Prakash left banking, learned to distrust her own bathroom shelf, and built a skincare line around a tablet you can read in a single breath.
ANJA
ANJA (ANJA Life LLC) is a minority-owned, state-licensed adult-use cannabis dispensary in Highland Park, New Jersey. Founded by a team of New York- and New Jersey-based entrepreneurs, it opened in January 2024 as the first recreational cannabis dispensary in Highland Park. ANJA pairs a curated retail and delivery experience with an education-first mission - normalizing cannabis through reliable information, community events like ANJA Fest, and partnerships with local New Jersey cultivators. The name is a play on the cannabis synonym 'ganja' and a Sanskrit term meaning 'to manifest.'
Moxie Scrubs
Moxie Scrubs is a Boston-area, direct-to-consumer medical apparel brand built for nurses, by nurses. Founded by Harvard alum Alicia Tulsee, the company designs fashionable, comfortable scrubs - each style named after a real, inspiring nurse - featuring a patent-pending comfort waistband and performance fabrics. Positioned as the first lifestyle consumer-goods brand for the nursing profession, Moxie has raised $2.4M in pre-seed funding and sells through its own site, its SMYS line, and Target.