An ad can introduce the customer and still get none of the credit. Perpetual Traffic turns that awkward truth into a working education in how businesses buy attention, measure sales, and decide what to try next.
Dave Gerhardt lost customers to build a better home for B2B marketers. The bet reveals what people will pay for when advice is everywhere and useful company is harder to find.
Social Media Marketing Podcast turns expert interviews into practical lessons for small-business marketers. Behind the microphone sits a business built on knowing who will listen - and who will buy.
Joe Pulizzi and Robert Rose turned a weekly argument about marketing into a media property with more than three million downloads. The useful lesson is how much work goes into sounding this casual.
Neil Patel and Eric Siu turned bite-sized marketing advice into a listening habit. Behind the easy format sits a harder lesson about distribution, production costs and earning trust.
George Coudounaris and Kevin Chen turned a deleted video into a business built on a simple sequence: understand the buyer, help the buyer, then earn the sale.
The DigitalMarketer Podcast turns marketing problems into conversations you can use. Behind the microphone is a training company wrestling with a harder question: how do you turn good advice into work that actually gets done?
Search keeps changing the rules. Search Engine Journal’s podcast puts the people doing the work on the microphone - and gives marketers something more useful than another prediction.
Daniel Murray went looking for podcast guests. He built a marketing media business by giving people something they wanted before asking them for anything.