long-island
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The Long Island Agency That Put a Number on Creativity
Austin Williams sells advertising, but its most persuasive product is proof: deposits, appointments, applications and enrollment. On Long Island, an independent agency built a national portfolio by insisting that the creative work answer to the spreadsheet.
The Forty-Year Overnight Test: How EGC Group Makes Creative Prove Itself
The Long Island agency has spent four decades insisting that a good idea do a second job: produce evidence. Its best work begins when the obvious audience turns out to be the wrong one.
The Detective, the Mailroom, and the Bet Before the Clients Arrived
A retired detective bought a tiny direct-mail shop with no computer, then used a recession to make the expensive move nobody recommends: hiring the agency before the agency had clients.
Lisa Vormittag Keeps One Eye on the Ledger and the Other on What Comes Next
For three decades at VAI, Lisa Vormittag has worked where finance meets marketing - turning customer signals, careful planning and a family company’s long memory into a practical operating system for change.
Joe Camberato Built a Lending Business by Treating Speed as a Form of Respect
He began in a spare bedroom before fintech had a fashionable name. Nearly two decades later, Joe Camberato is still translating capital into something entrepreneurs can actually use: time, options and room to grow.
Canon U.S.A. Sells You a Camera. It Also Prints Your Office, Scans Your Chest, and Etches the Chips in Your Phone.
Everyone knows the red logo from the camera strap. Almost nobody knows Canon also builds hospital scanners, factory-floor optics, and chip-making machines - and files more U.S. patents than almost anyone. Here is the whole company behind the shutter.
Michael Mauro
Michael Mauro is a Harvard undergraduate economics student from Long Island who has turned campus life into a business education. He helps run marketing at Harvard Student Agencies, the world's largest student-run company, works as a consulting manager for its summer Academies, and co-presides over the Harvard Undergraduate Economics Association. He plays club ice hockey, is aiming for law school, and has collected passport stamps from two dozen countries along the way.
Anthony Gangemi
Anthony Gangemi is a Long Island barcode and data-capture executive whose career runs straight through the heart of the auto-ID industry. He started at Symbol Technologies, the company that put laser scanners in the hands of cashiers worldwide, then went on to co-found Dolphin Data Capture and found ScanSata, two firms that specialize in integrating Zebra Technologies OEM scan engines, RFID, and machine-vision hardware into other companies' products. He currently lists himself as President and CEO of Pogo. Across three-plus decades he has been the person OEMs call when they need a barcode reader to disappear inside a medical device, a kiosk, or a self-checkout lane.