long-island
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The Long Island Agency That Put a Number on Creativity
Austin Williams sells advertising, but its most persuasive product is proof: deposits, appointments, applications and enrollment. On Long Island, an independent agency built a national portfolio by insisting that the creative work answer to the spreadsheet.
The Forty-Year Overnight Test: How EGC Group Makes Creative Prove Itself
The Long Island agency has spent four decades insisting that a good idea do a second job: produce evidence. Its best work begins when the obvious audience turns out to be the wrong one.
The Detective, the Mailroom, and the Bet Before the Clients Arrived
A retired detective bought a tiny direct-mail shop with no computer, then used a recession to make the expensive move nobody recommends: hiring the agency before the agency had clients.
Canon U.S.A. Sells You a Camera. It Also Prints Your Office, Scans Your Chest, and Etches the Chips in Your Phone.
Everyone knows the red logo from the camera strap. Almost nobody knows Canon also builds hospital scanners, factory-floor optics, and chip-making machines - and files more U.S. patents than almost anyone. Here is the whole company behind the shutter.