PricingLoginNewsroom
Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

live-sound

(3)
AllCompaniesPeopleStoriesProducts
Company
Shure Built the Microphone Presidents, Popes, and Podcasters All Reach For
Hardware · Consumer · Enterprise

Shure Built the Microphone Presidents, Popes, and Podcasters All Reach For

A one-room radio-parts shop in 1925 Chicago turned into the microphone every roadie trusts and every meeting room quietly runs on. Here is how Shure spent a century refusing to go public - or to make a fragile mic.

shure · microphonesRead →
Company
The $399 Mixer That Refused to Break: How Mackie Armored Pro Audio and Sold It to the Bedroom
Hardware · Consumer · Media

The $399 Mixer That Refused to Break: How Mackie Armored Pro Audio and Sold It to the Bedroom

A former Boeing engineer built a mixer he could drop off a table, priced it for people who play bars for beer money, and turned durability into a business model. Here is how Mackie kept selling ruggedness while the audience moved from the stage to the bedroom.

mackie · loud-audioRead →
Company
The Family That Wired the World's Stages - And Then Sold the Headphones
Hardware · Consumer · Media

The Family That Wired the World's Stages - And Then Sold the Headphones

Fritz Sennheiser started a lab in a farmhouse in 1945. Eighty years later his grandsons run the microphone company that quietly powers your favorite show - and made a hard call about the headphones on your head.

sennheiser · professional-audioRead →