integrated-campaigns
(8)
Gina Michnowicz and the curious logic of a chocolate train
She began with handmade party invitations. Now The Craftsman’s founder turns brand stories into things people can touch, play with and occasionally eat - while asking harder questions about the business of working together.
Tattoo Projects makes the familiar worth a second look
A convenience-store truck. A NASCAR weekend. A graduate degree. Tattoo Projects finds the detail people overlook, then builds a campaign around it.
Latitude Gave Half Away. Then It Lost Almost Everything.
A Minneapolis creative agency made generosity a fixed cost of doing business. When the pandemic erased 90% of revenue in a week, the rule looked reckless - until it became the reason to rebuild.
Blue Sky Agency Bet That an Ad Shop Could Have a Heart. Then Came the Hard Part.
For three decades, the Atlanta independent sold clarity, creativity and a little civic conscience. Its best work shows why that combination travels - and one bruising review shows where the promise can come apart.
The Cairo Agency That Learned to Hide in Plain Sight
Paramount Media built a business in the part of advertising the audience is not supposed to notice: the planning, buying, and optimization that make somebody else’s idea travel.
The Agency That Put an Ad Where Nobody Could Look Away
The Mavens Agency makes a curious wager: the best marketing move is often not another campaign, but a better decision about where attention already lives.
The Agency That Put a Potato on the Runway
For forty years, EvansHardy+Young has treated familiar food as a problem of attention. Its best trick is not making the product stranger - it is finding the one place nobody expects to see it.
The Craftsman makes advertising you can play with
Chocolate couture, a museum takeover, and a robot cat built from LEGO. The Craftsman turns brand stories into things people can do, then gives those moments a second life online.