A menu board is the visible part. STRATACACHE built a business around everything behind it: the software, the service, and the question of whether a screen actually sells anything.
A television, a cloud dashboard, and a surprisingly large ambition: give physical businesses the publishing power of the web. Raydiant’s journey to Displai shows both the appeal and the complications of that idea.
A pizza shop’s awkward menu update explains Displai’s larger bet: make every screen in a physical business as editable as a web page, then learn whether anyone looked.
Inside a former Ohio mall, OnQ builds the displays that help shoppers choose. Its next job is making those displays agree with the stockroom.