health-literacy
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Health IQ Bet the Company on Knowing You Better Than Your Broker
A health quiz became a life-insurance discount, then a Medicare prediction engine. The idea was unusually legible. The bill for scaling it was not.
The 503 Percent Question: How IQ Solutions Turns Public Health Into Something People Can Use
A federal health message can be accurate and still fail. For more than three decades, IQ Solutions has built a business around the last mile between official information and a human decision.
The Fact Sheet Lost the Argument. Unbiased Science Built an Escape Room.
A public-health data scientist discovered that being correct was only the opening move. Six years later, her company pairs evidence with empathy, jokes, risk tools and a training game in which clinicians escape by having a better conversation.
The Most Expensive Word in Health Care Might Be “Placebo”
Health Literacy Media built a business around a stubborn idea: medical information is not clear until the people who need it say so. Its real product is the revision that happens after an expert discovers what a reader did not understand.
The Quiet Machinery Behind the Public Health Message
Lumina Corps makes complicated health information usable - one conference, toolkit, website, and carefully tested sentence at a time.
The Berkeley team that lets the reader rewrite the instructions
Health Research for Action turns public-health research into guides, tools, and messages people can use. Its most revealing work begins when the intended audience finds something the experts missed.
PatientPoint Turned the Doctor’s Waiting Room Into Healthcare’s Most Valuable Ad Slot
The company found a business hiding in medicine’s dead time: give practices useful screens, give patients timely education, and let health brands pay for access to the moment when attention is unusually high.
Grapevine Health
Grapevine Health is a Washington, DC-based digital health media company founded by physician and epidemiologist Dr. Lisa Fitzpatrick. It creates culturally relevant, plain-language health content and delivers it through trusted messengers, street-level conversations, and an SMS platform called HealthText to raise health literacy and build trust among Medicaid enrollees and other underserved communities.
Lisa Fitzpatrick
Lisa Fitzpatrick is an infectious-disease physician, medical epidemiologist, and founder and CEO of Grapevine Health, a Washington, DC digital health media company that uses street interviews, plain-language video, and text messaging to build trust and health literacy in Black and brown communities. A former CDC Epidemic Intelligence Service officer, Caribbean health diplomat, and chief medical officer for DC Medicaid, she became known as 'Dr. Lisa on the Street' for standing on sidewalks to answer real people's medical questions and bust misinformation.
Ahsan Arozullah
Ahsan Arozullah, MD, MPH is Executive Vice President of Research and Development and Chief Medical Officer at TerSera Therapeutics, a Deerfield, Illinois specialty pharmaceutical company focused on oncology, CNS disorders and rare disease. A Northwestern-trained physician with a Harvard MPH, he spent over 15 years at Astellas, rising to Senior Vice President and Head of Oncology Development, where he helped validate claudin 18.2 as a cancer target through the pivotal SPOTLIGHT trial of zolbetuximab. He pairs two decades of clinical research with academic roots in health literacy at the University of Illinois and serves on the board of Darul Qasim College, working at the intersection of medicine and Islamic bioethics.