headless-commerce
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VTEX sells the part of shopping you never see
The Brazilian-born commerce company connects the stockrooms, sellers and systems behind the buy button. Its next test is turning that operational expertise into an AI business customers will pay for.
The 3 A.M. Retail Problems ZakApps Wants to Make Boring
From product keys locked in a digital vault to stock checks that spare retailers another spreadsheet, this Chennai-built company works in the unglamorous layer where commerce either moves - or jams.
BigCommerce Built an Escape Hatch for Brands Too Complicated for a Template
The Austin software company spent years selling freedom from server maintenance. Now it is selling freedom from platform lock-in - while teaching product catalogs to show up wherever people, marketplaces, or AI agents decide to shop.
Tychons Spent 28 Years Learning the Unsexy Plumbing Behind the Buy Button
The Atlanta-headquartered, Chennai-built services firm does not sell the glamorous part of ecommerce. It connects the storefront to the ERP, warehouse, payments and reporting systems that have to work after the campaign ends.
Tru Wants to Be the Wiring Behind the AI Enterprise
The Toronto consultancy built its name connecting commerce, content, data and customer experience. Now it is applying the same integration logic to agentic AI - and turning some of that know-how into products of its own.
Spryker Built a Shop for Things That Don’t Fit in a Shopping Cart
The Berlin software company treats commerce less like a storefront and more like industrial infrastructure - modular, programmable and built for the strange rules of B2B buying.
Commerce
Commerce (Commerce.com, Inc., Nasdaq: CMRC) is the parent brand of BigCommerce, Feedonomics and Makeswift, formed when BigCommerce rebranded on July 31, 2025. It positions itself as an open, AI-driven commerce ecosystem that combines an enterprise ecommerce operating system (BigCommerce), AI-powered product-data optimization and syndication (Feedonomics), and a visual, composable storefront builder (Makeswift). The company targets complex B2B and B2C brands that need to manage owned sites, marketplaces, wholesale and social channels, and is orienting its roadmap toward 'agentic commerce' where AI answer engines like ChatGPT and Perplexity drive product discovery.
Homesome
Homesome is an AI-first grocery commerce (g-commerce) platform that helps independent and regional grocers compete online. It packages a branded website, a unified mobile app, AI-driven personalization and search, a pick-and-pack fulfillment app, and a headless API suite into one system that plugs into a store's existing POS and loyalty programs. Founded by former Microsoft engineer Rahul Chabukswar, the company pivoted from running its own grocery-delivery service to powering the digital storefronts of chains like Strack & Van Til, Erewhon, Caputo's and Berkot's Super Foods.