gtm-strategy
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Darwinian Ventures Thinks Your Sales Hire Is Innocent
The San Francisco firm has a blunt diagnosis for stalled B2B growth: before you fire the seller, inspect the habitat. Its embedded operators rebuild the machinery around revenue - then leave it under the client's roof.
ForgeX wants your AI budget to earn its keep
A free community opened the door. Now ForgeX sells the research, training and hands-on advice to help B2B teams turn account-based marketing into a business discipline.
The Fund Run by Founders Who Already Did the Hard Part
A micro-fund out of Palo Alto backs early-stage AI and deep-tech founders with small checks and an unusual promise: the people cutting them have already scaled companies of their own.
Tiffany Teng
Tiffany Teng is a product and marketing executive turned strategic operator who works on Strategic Projects for the CEO (fractional) at Jump, an AI assistant for financial advisors. A Stanford-trained student of how people make decisions, she pairs go-to-market and product marketing chops with a deep interest in behavioral psychology. She was named to the Innovate Finance Women in FinTech Powerlist 2020 and chairs the board of SaverLife, a nonprofit helping working families build savings.
Becca Chambers
Becca Chambers is the Chief Marketing Officer at Scale Venture Partners and one of LinkedIn's most recognizable communications voices, widely known as 'Becca from LinkedIn.' With roughly two decades in B2B tech communications and 15+ years focused on enterprise technology and cybersecurity, she has led brand, PR, analyst relations, and crisis communications at companies including McAfee, Ivanti, and MobileIron. She co-hosts the Under Embargo podcast, advises early-stage startups, and reaches millions each month with candid content on brand, leadership, and building in tech.
Peter Russo
Peter Russo is VP of Core Business Workflows, Product & Solution Marketing at ServiceNow, where he leads go-to-market strategy for the platform's finance, supply chain, and creator workflow product lines. A seasoned technology marketing executive with roots in SAP and Oracle, he has spent his career helping enterprise software companies articulate the value of complex platforms to buyers who care about outcomes, not features. Based in Austin, TX, he is known in the industry for championing the 'beyond ERP' narrative and for helping ServiceNow stake its claim in the mid-market with the 2025 Core Business Suite launch.
Jason Ambrose
Jason Ambrose is the Chief Executive Officer of People.ai (rebranding as Backstory.ai), a San Francisco-based AI revenue intelligence platform backed by ICONIQ Growth. Appointed CEO in October 2025 after serving as SVP of Marketing and Strategy, Ambrose brings over two decades of enterprise software leadership spanning McKinsey's Digital Labs, Motive Partners, Anaplan, Unqork, and Appirio. A Stanford Psychology graduate who started as a network engineer, he now leads a platform used by enterprise customers including AMD, Verizon, NVIDIA, Red Hat, and Okta - turning raw sales activity data into actionable answers for both human sellers and AI agents.
Joe Eandi
Joe Eandi is a General Partner and Co-Founder of Cyber Mentor Fund, a mentorship-driven early-stage venture fund exclusively focused on cybersecurity startups. A former attorney turned tech executive turned founder turned investor, Eandi brings an unusually wide arc to his work: he started as a corporate lawyer at Wilson Sonsini, served as General Counsel at Inktomi through its Yahoo acquisition, spent seven years as SVP and GM at LiveOps, founded and ran BrightPoint Security (acquired by ServiceNow in 2016), and then co-founded Cyber Mentor Fund in 2018 alongside Tim Eades. CMF deploys $100K-$5M from pre-seed through Series A into cybersecurity startups, with over 35 portfolio companies, three unicorns, and four successful exits including Okera (Databricks), Revelstoke (Arctic Wolf), Message Control (Mimecast), and LeakSignal (F5).
Sathya Sampat
Sathya Nellore Sampat is the General Partner and co-founder of BoldCap, a pre-seed and seed-stage venture fund backing AI-native B2B startups built by Indian-origin founders for global markets. An engineer by training and entrepreneur at heart, Sampat built and scaled a data modernization startup to $3M in revenue before pivoting to venture capital in 2021. At BoldCap, he writes $250K-$1M checks into companies in Data/AI, developer infrastructure, vertical SaaS, and cybersecurity - and goes far beyond capital with Bracket, a proprietary GTM network connecting Indian founders to North American and European revenue leaders.
Trunal Bhanse
Trunal Bhanse is the CEO and co-founder of Clazar, a San Francisco-based cloud GTM automation platform that simplifies how SaaS companies sell through AWS, Azure, and Google Cloud marketplaces. Before founding Clazar in 2023, he spent years scaling cloud infrastructure at Airbnb (Engineering Manager, Homes Host team) and Confluent (Director of Engineering, Lifecycle & Cloud Partnerships), where he experienced firsthand the pain of building marketplace integrations from scratch. Clazar raised $10M in Series A funding in April 2024 led by Ridge Ventures and Ensemble VC, and now serves 250+ customers including Supabase, Atlan, and Rootly.
Liz Wessel
Liz Wessel is a Partner at First Round Capital and former co-founder/CEO of WayUp, the early-career recruitment platform she built from a dorm-room idea to a 7-million-user marketplace over seven years. After navigating WayUp's acquisition by Yello in 2021, she spent time as a Visiting Group Partner at Y Combinator advising 110+ startups, and since 2016 has backed 40+ companies as an angel — including Ramp, ScaleAI, and Ro. She joined First Round in September 2023, bringing a rare combination of founder empathy, GTM rigor, and a reputation as the person early-stage founders call when they need to actually close their first enterprise deal.
Suzanne Holloway
Suzanne Holloway is the Operating Partner for Go-to-Market at Kleiner Perkins, one of Silicon Valley's most storied venture capital firms. A hands-on marketing leader who helped Miro scale from pre-Series A to a $17.5 billion valuation, she now advises Kleiner Perkins portfolio companies on building marketing strategies and high-performing teams. With deep roots in early-stage B2B startups - from Greenhouse Software to Zugata (acquired by Culture Amp) - Holloway brings rare operational credibility to a firm better known for writing checks than rolling up sleeves.