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Everything on the platform tagged with gtm-strategy.
Peter Russo is VP of Core Business Workflows, Product & Solution Marketing at ServiceNow, where he leads go-to-market strategy for the platform's finance, supply chain, and creator workflow product lines. A seasoned technology marketing executive with roots in SAP and Oracle, he has spent his career helping enterprise software companies articulate the value of complex platforms to buyers who care about outcomes, not features. Based in Austin, TX, he is known in the industry for championing the 'beyond ERP' narrative and for helping ServiceNow stake its claim in the mid-market with the 2025 Core Business Suite launch.
Jason Ambrose is the Chief Executive Officer of People.ai (rebranding as Backstory.ai), a San Francisco-based AI revenue intelligence platform backed by ICONIQ Growth. Appointed CEO in October 2025 after serving as SVP of Marketing and Strategy, Ambrose brings over two decades of enterprise software leadership spanning McKinsey's Digital Labs, Motive Partners, Anaplan, Unqork, and Appirio. A Stanford Psychology graduate who started as a network engineer, he now leads a platform used by enterprise customers including AMD, Verizon, NVIDIA, Red Hat, and Okta - turning raw sales activity data into actionable answers for both human sellers and AI agents.
Trunal Bhanse is the CEO and co-founder of Clazar, a San Francisco-based cloud GTM automation platform that simplifies how SaaS companies sell through AWS, Azure, and Google Cloud marketplaces. Before founding Clazar in 2023, he spent years scaling cloud infrastructure at Airbnb (Engineering Manager, Homes Host team) and Confluent (Director of Engineering, Lifecycle & Cloud Partnerships), where he experienced firsthand the pain of building marketplace integrations from scratch. Clazar raised $10M in Series A funding in April 2024 led by Ridge Ventures and Ensemble VC, and now serves 250+ customers including Supabase, Atlan, and Rootly.
Suzanne Holloway is the Operating Partner for Go-to-Market at Kleiner Perkins, one of Silicon Valley's most storied venture capital firms. A hands-on marketing leader who helped Miro scale from pre-Series A to a $17.5 billion valuation, she now advises Kleiner Perkins portfolio companies on building marketing strategies and high-performing teams. With deep roots in early-stage B2B startups - from Greenhouse Software to Zugata (acquired by Culture Amp) - Holloway brings rare operational credibility to a firm better known for writing checks than rolling up sleeves.