The food-delivery business was a logistical headache. The backend tool built to launch it fast became the real company - and a lesson in finding the valuable machine hiding inside your first idea.

A new class of B2B support tools - Plain, Front, TeamSupport - is betting customers never wanted a help desk. They wanted an answer in the channel they were already in, and the old guard from BMC to USU is scrambling to catch up.
Launch fast with no code and turn engagement into measurable retention and growth.