Anne-Laure Le Cunff, PhD is a French-Algerian neuroscientist, entrepreneur, and author based in London. After leaving a marketing career at Google, she founded Ness Labs - a bootstrapped newsletter and community focused on science-backed mindful productivity - while simultaneously earning her MSc and PhD in Applied Neuroscience at King's College London. Her 2025 book 'Tiny Experiments' (Penguin Random House) proposes replacing linear goal-setting with a circular, experimental approach to growth. As a UKRI-funded postdoctoral research fellow at King's College London, she studies the evolutionary neuroscience of curiosity and has proposed the 'Hypercuriosity Theory of ADHD'. Ness Labs has grown to 120,000+ newsletter subscribers and a paid community of 2,000+ members.
Michael Lynch is a bootstrapped solo founder who quit Google after seven years to build software and hardware businesses entirely on his own terms. He grew TinyPilot - a KVM-over-IP device built from a $100 Raspberry Pi kit - into a $1M/year business and sold it in 2024 for ~$600K. He writes with radical transparency about money, failure, and the craft of independent software development at mtlynch.io, and is now writing 'Refactoring English', a book on writing for software engineers.