global-communications
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Lou Hoffman Put the Human Voice Back Into Tech PR
He wanted to write about sports. Instead, Lou Hoffman spent four decades teaching technology companies to sound less like companies - and more like people worth listening to.
Kathy Bloomgarden Bet on China Before It Was Obvious. Now She Is Doing It Again With AI.
The Ruder Finn CEO began in a back-office research role, turned Chinese studies into a three-decade strategic advantage, and still prefers the next question to the comfortable answer.
The War Reporter Who Built a Listening Company
iVoice Communications began with a reporter's habit: listen until the real story appears. A decade later, that habit has become a bilingual PR business connecting New York institutions, global causes and Latino audiences.
The Small Firm That Refused to Think Small
Peter Stanton left a giant agency when winning business began to matter more than serving it. Thirty-seven years later, his firm has found a curious way to go global: stay independent, then borrow local brains everywhere.
The Airline That Copied a Brand - and the PR Firm That Sent Instructions
SweeneyVesty made its name doing the serious work of reputation and crisis counsel. Its clearest lesson came from a joke: when an American airline appeared to copy a client, the firm skipped the legal scowl and mailed the rival a how-to kit.
The PR Firm That Wants to Arrive Before the Crisis
Global Situation Room sells a curious inversion of crisis PR: do the hard thinking while nobody is watching, so the worst day does not get to write the script.
Outleap’s big idea: go global, keep the local brains
Method, Harvard and Sling & Stone built Outleap around a practical wager: technology stories travel better when local specialists carry them. The collective’s origins, campaigns and changing agency family show what that promise takes.
Fausta Ballesteros Turns Culture Into the Operating System for AI
The Wizeline CMO has spent more than two decades making technical companies legible, human and connected. Her durable idea is simple: culture is how strategy learns to move.
Daniella Vallurupalli
Daniella Vallurupalli is the Vice President and Head of Global Communications at Cloudflare, the internet infrastructure and security company. She joined Cloudflare in 2014 when it had fewer than 80 employees and built its communications organization from the ground up. Today she oversees all internal and external communications across public relations, corporate and employee comms, analyst relations, social media, and visual storytelling for one of the most recognized brands in cloud networking and cybersecurity.