
He wanted to write about sports. Instead, Lou Hoffman spent four decades teaching technology companies to sound less like companies - and more like people worth listening to.
The Ruder Finn CEO began in a back-office research role, turned Chinese studies into a three-decade strategic advantage, and still prefers the next question to the comfortable answer.

The Wizeline CMO has spent more than two decades making technical companies legible, human and connected. Her durable idea is simple: culture is how strategy learns to move.
Daniella Vallurupalli is the Vice President and Head of Global Communications at Cloudflare, the internet infrastructure and security company. She joined Cloudflare in 2014 when it had fewer than 80 employees and built its communications organization from the ground up. Today she oversees all internal and external communications across public relations, corporate and employee comms, analyst relations, social media, and visual storytelling for one of the most recognized brands in cloud networking and cybersecurity.