global-communications
(5)
The War Reporter Who Built a Listening Company
iVoice Communications began with a reporter's habit: listen until the real story appears. A decade later, that habit has become a bilingual PR business connecting New York institutions, global causes and Latino audiences.
The Small Firm That Refused to Think Small
Peter Stanton left a giant agency when winning business began to matter more than serving it. Thirty-seven years later, his firm has found a curious way to go global: stay independent, then borrow local brains everywhere.
The Airline That Copied a Brand - and the PR Firm That Sent Instructions
SweeneyVesty made its name doing the serious work of reputation and crisis counsel. Its clearest lesson came from a joke: when an American airline appeared to copy a client, the firm skipped the legal scowl and mailed the rival a how-to kit.
The PR Firm That Wants to Arrive Before the Crisis
Global Situation Room sells a curious inversion of crisis PR: do the hard thinking while nobody is watching, so the worst day does not get to write the script.
Outleap’s big idea: go global, keep the local brains
Method, Harvard and Sling & Stone built Outleap around a practical wager: technology stories travel better when local specialists carry them. The collective’s origins, campaigns and changing agency family show what that promise takes.